| February 26, 2013 | News for the cable and broadband industry |
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- Nickelodeon exec: "We still own the kids space"
Nickelodeon, during today's scheduled upfront presentation, plans to reassert its place as the pre-eminent children's programming source and tout its new application for mobile devices. "We look to deliver more value to our partners ... better programs, more targeted programs, more digital video programs," said Jim Perry, Nickelodeon group head of sales. "Obviously we're doing something right. ... We still own the kids space, and we're very appreciative of everyone who stuck by us." Broadcasting & Cable (subscription required)
(2/25)      
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| Eye on Video | | |
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- "House of Cards" won't make or break Netflix, CEO says
The success of "House of Cards," Netflix's first original series, won't make or break the video service but should be considered one factor in evaluating the company's performance, according to CEO Reed Hastings. "It will be a big part of our press, and it is already, [but] that doesn't mean it's a big part of the total viewing or why a subscriber joins," Hastings said. Broadcasting & Cable
(2/25)
| Marketing Trends | | |
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- Glenn Beck to push for cable, satellite pickup of his Web channel
Glenn Beck, via a new microsite, will ask fans of his online channel, TheBlaze, to request that their cable or satellite provider begin carrying the channel. "You probably pay good money every month to your TV provider for access to channels like MSNBC and Al Jazeera America. ... Adding TheBlaze will ensure that you and your family have a source of news and analysis that you can trust," Beck writes on the site. DISH Network currently carries TheBlaze, and it is thought that its period of exclusivity is coming to an end soon. The New York Times (tiered subscription model)/Media Decoder blog
(2/25)
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| Competitive Watch | | |
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- Streaming service Aereo bows campaign as it expands
The streaming TV service Aereo "has been relying on word of mouth" when it was testing in New York, but now that it is expanding to several new markets, it has enlisted former Rockstar Games marketer Alex Moulle-Berteaux in anticipation of a multimillion dollar campaign to reach those who have cut -- or never signed up for -- cable, writes Jeanine Poggi. The campaign will include outdoor ads with the tagline "Live TV. Online. No cable required." Advertising Age (tiered subscription model)
(2/25)
| Association News | | |
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Make your Mark in cable history
The Mark Awards is celebrating its 30th anniversary. Enter the competition to earn your mark in cable history; the call for entries started this week. What does winning look like? Take a look at some of last year's winning Distributors and Network/Content Providers.
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Building Unbreakable Relationships and the science behind it
James Kane, author, researcher and loyalty consultant, speaks at the next CTAM UnPlugged event March 20, noon to 2 p.m. ET, in New York City. Kane has been profiled and quoted in The New York Times, The Wall Street Journal and Time Magazine, and is a frequent guest on CNN, CNBC and Fox Business. His intriguing look into the human brain and the emotions that control all of our behaviors to uncover what makes someone truly loyal have never been more relevant during this age of rampant consumer choice and creating lifetime value. Register today.
| SmartQuote from NBCUniversal On Demand | | |
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 | And here I thought we were here to protect society and punish criminals."
--Warden Parks (Patrick Lyster), "Death Race 2"
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| This title and more are available On Demand! Movies & TV shows from NBCUniversal: digital.nbcuni.com. |
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