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February 12, 2013
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News for mobile marketing professionals

  Top Story 
eBook: Guide to Developing Your Tone of Voice
Tone of voice is how the character of your business comes through in the words you write and speak. Download this eBook to learn practical advice from some of the world's most noted tone of voice experts. It includes useful guides, examples, and worksheets. Download now!
  Consumer Engagement 
  • encourages social sharing for chance at vacation is encouraging mobile users to share content via social networks, in exchange for a chance to win a beach resort vacation. "The social sharing feature of our 'Wish I Was Here' campaign allows participants to pick and choose their favorite locales and share via their Facebook, Twitter or LinkedIn pages. Plus, participation is incentivized with a travel discount that may be used toward a hotel stay at one of thousands of properties on our site," said spokesman Taylor Cole. (2/12) LinkedInFacebookTwitterEmail this Story
  Marketing & Sector Solutions 
  • 1-800-Flowers sees mobile as key to consumers' hearts
    Facebook is's campaign venue of choice and mobile is preferred platform during this year's key Valentine's season. The brand says it has evidence that mobile users are more inclined to spend through their devices. "It's very clear that our customers are migrating to mobile. ... What excites us is that customers are more than ever before not afraid to engage and transact with our mobile e-commerce site, across iPhone, Android and BlackBerry users," said Amit Shah, 1-800-Flowers vice president of mobile and social media. Adweek (2/11) LinkedInFacebookTwitterEmail this Story
  • ESPN showcases clutch plays in push for streaming app
    ESPN is promoting its WatchESPN application with several spots that highlight clutch plays in various sports through the eyes of two imaginary, animated fans: Vic and Steve. "They are true sports fans, and you will seem them throughout the year talking about different sports," Adriana Rizzo, ESPN's senior director of consumer marketing, said of the campaign developed by 72andSunny. ClickZ (2/11) LinkedInFacebookTwitterEmail this Story
  Industry By the Numbers 
  • Intense mobile engagement of Twitter users seen as brand opportunity
    A large percentage of Twitter users say they prefer mobile devices over PCs when accessing the social network. Twitter says 86% of mobile-preferring users check the network on their devices more than once a day. Given this, Twitter offers advertisers a prime mobile opportunity to "engage directly with consumers to connect your brand and your message into what's interesting to that consumer in that particular moment," said Guy Yalif, Twitter's head of global product marketing. MediaPost Communications/Online Media Daily (2/11) LinkedInFacebookTwitterEmail this Story
  Making It Work 
  • American Express rolls out a tweet-to-buy program
    American Express is looking to trump Facebook and Discover's Facebook Card with an enhanced alliance with Twitter that allows cardholders to make purchases directly from their Twitter accounts. American Express has used the same Card Sync technology to offer special deals, rather than direct purchases, through Twitter, Foursquare, Xbox Live and Facebook, since 2011. The program is launching with a variety of tech products for sale, such as a Microsoft Xbox 360 or an Amazon Kindle Fire HD. Adweek (2/11) LinkedInFacebookTwitterEmail this Story
  MMA News 
  • Today's Webinar: How CMOs Can Succeed with Mobile Marketing
    Join iCrossing's Vice President of Mobile Rachel Pasqua and eMarketer Principal Analyst Noah Elkin as they share how CMOs can build connected brands with the mobile, always-on consumer. Rachel and Noah will draw upon ideas from their newly published book, Mobile Marketing: An Hour a Day. CMOs and their teams need to focus mobile marketing efforts on the audience first, devices second. And brands need to engage their audiences by creating connected moments across the entire purchase journey. To do so, you'll need a comprehensive framework for assessing the needs of your customers and your own business goals, and a strategic methodology for satisfying both. Don't miss this webinar to learn how to size up your mobile opportunity and the key steps that go into developing a comprehensive mobile strategy. Register today! LinkedInFacebookTwitterEmail this Story
  • New Member Spotlight: WildTangent Media -- Complete digital media solutions, mobilized
    WildTangent Media is a mobile and digital advertising platform that connects brands with a highly engaged audience through "value exchange," where consumers get the rewards they want, instead of interruptions -- and where brands make a lasting consumer impression. Powered by ad products that consistently perform above industry norms and a growing portfolio of 3rd-party game developers, WildTangent Media offers consumers the chance to invite brands into a digital experience they're really enjoying. And in return, they get something they want. Like virtual goods, free play, or premium content, all in the name of an advertiser's brand. Find more details on WildTangent Media and MMA membership. LinkedInFacebookTwitterEmail this Story
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Position TitleCompany NameLocation
Audience Development ManagerSmartBriefWashington, DC
Marketing VP, ConsumerFluential, LLC.Sunnyvale, CA
Mobile Marketing ManagerLive Nation EntertainmentLos Angeles, CA
Sr. Marketing ManagerAmazonSeattle, WA
Product Marketing ManagerVibes MediaChicago, IL
Director of MarketingCrescent Electric Supply Co (CESCO)Dubuque, IA
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We spend our time searching for security and hate it when we get it."
--John Steinbeck,
American author

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