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February 12, 2013
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News for mobile marketing professionals

  Top Story 
 
Create THE BEST online experience ever!
With traditional business models being turned upside down with the likes of Amazon and Uber, you need to create a compelling online experience across every channel. See how personalization can give you that competitive edge.
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  Consumer Engagement 
 
  • Hotels.com encourages social sharing for chance at vacation
    Hotels.com is encouraging mobile users to share content via social networks, in exchange for a chance to win a beach resort vacation. "The social sharing feature of our 'Wish I Was Here' campaign allows participants to pick and choose their favorite locales and share via their Facebook, Twitter or LinkedIn pages. Plus, participation is incentivized with a travel discount that may be used toward a hotel stay at one of thousands of properties on our site," said Hotels.com spokesman Taylor Cole. MobileCommerceDaily.com (2/12) LinkedInFacebookTwitterEmail this Story
How to Revive a Struggling App
Your mobile app may not be performing well, but location technology can help bring an underperforming app back to life. Download this eBook and learn how location-aware technology can help you boost performance, engagement and installs.
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  Marketing & Sector Solutions 
 
  • 1-800-Flowers sees mobile as key to consumers' hearts
    Facebook is 1-800-Flowers.com's campaign venue of choice and mobile is preferred platform during this year's key Valentine's season. The brand says it has evidence that mobile users are more inclined to spend through their devices. "It's very clear that our customers are migrating to mobile. ... What excites us is that customers are more than ever before not afraid to engage and transact with our mobile e-commerce site, across iPhone, Android and BlackBerry users," said Amit Shah, 1-800-Flowers vice president of mobile and social media. Adweek (2/11) LinkedInFacebookTwitterEmail this Story
  • ESPN showcases clutch plays in push for streaming app
    ESPN is promoting its WatchESPN application with several spots that highlight clutch plays in various sports through the eyes of two imaginary, animated fans: Vic and Steve. "They are true sports fans, and you will seem them throughout the year talking about different sports," Adriana Rizzo, ESPN's senior director of consumer marketing, said of the campaign developed by 72andSunny. ClickZ (2/11) LinkedInFacebookTwitterEmail this Story
Video in email can increase your revenue by 40%
Nothing connects people to a message as quickly as video. When businesses included video in an email they saw an increase in click through rates of 200% to 300%. Find out how easy it is to incorporate video into your email campaigns and boost your bottom line. Learn more!
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  Industry By the Numbers 
 
  • Intense mobile engagement of Twitter users seen as brand opportunity
    A large percentage of Twitter users say they prefer mobile devices over PCs when accessing the social network. Twitter says 86% of mobile-preferring users check the network on their devices more than once a day. Given this, Twitter offers advertisers a prime mobile opportunity to "engage directly with consumers to connect your brand and your message into what's interesting to that consumer in that particular moment," said Guy Yalif, Twitter's head of global product marketing. MediaPost Communications/Online Media Daily (2/11) LinkedInFacebookTwitterEmail this Story
Get a Master’s from a Top PR Program
The 100% online Master of Arts in Strategic Communication is taught out of American University's School of Communication, located in the nation's media capital and named among the top PR programs by PRWeek for 2017. Get Started.
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  Making It Work 
 
  • American Express rolls out a tweet-to-buy program
    American Express is looking to trump Facebook and Discover's Facebook Card with an enhanced alliance with Twitter that allows cardholders to make purchases directly from their Twitter accounts. American Express has used the same Card Sync technology to offer special deals, rather than direct purchases, through Twitter, Foursquare, Xbox Live and Facebook, since 2011. The program is launching with a variety of tech products for sale, such as a Microsoft Xbox 360 or an Amazon Kindle Fire HD. Adweek (2/11) LinkedInFacebookTwitterEmail this Story
Become a Leader in Marketing
Learn effective marketing techniques applicable to today's saturated world with an online MBA with a concentration in Marketing from King University. Earn your degree in as little as 16 months. Online courses enroll year-round with no GMAT required for admission. Start classes as early as this summer. Learn more.
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  MMA News 
  • Today's Webinar: How CMOs Can Succeed with Mobile Marketing
    Join iCrossing's Vice President of Mobile Rachel Pasqua and eMarketer Principal Analyst Noah Elkin as they share how CMOs can build connected brands with the mobile, always-on consumer. Rachel and Noah will draw upon ideas from their newly published book, Mobile Marketing: An Hour a Day. CMOs and their teams need to focus mobile marketing efforts on the audience first, devices second. And brands need to engage their audiences by creating connected moments across the entire purchase journey. To do so, you'll need a comprehensive framework for assessing the needs of your customers and your own business goals, and a strategic methodology for satisfying both. Don't miss this webinar to learn how to size up your mobile opportunity and the key steps that go into developing a comprehensive mobile strategy. Register today! LinkedInFacebookTwitterEmail this Story
  • New Member Spotlight: WildTangent Media -- Complete digital media solutions, mobilized
    WildTangent Media is a mobile and digital advertising platform that connects brands with a highly engaged audience through "value exchange," where consumers get the rewards they want, instead of interruptions -- and where brands make a lasting consumer impression. Powered by ad products that consistently perform above industry norms and a growing portfolio of 3rd-party game developers, WildTangent Media offers consumers the chance to invite brands into a digital experience they're really enjoying. And in return, they get something they want. Like virtual goods, free play, or premium content, all in the name of an advertiser's brand. Find more details on WildTangent Media and MMA membership. LinkedInFacebookTwitterEmail this Story
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Mobile Marketing Resources | Industry Directory

 
Position TitleCompany NameLocation
Audience Development ManagerSmartBriefWashington, DC
Marketing VP, ConsumerFluential, LLC.Sunnyvale, CA
Mobile Marketing ManagerLive Nation EntertainmentLos Angeles, CA
Sr. Marketing ManagerAmazonSeattle, WA
Product Marketing ManagerVibes MediaChicago, IL
Director of MarketingCrescent Electric Supply Co (CESCO)Dubuque, IA
Click here to view more job listings.

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