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February 4, 2013
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  Top Story 
  • Flurry rolls out tools for crash reporting, user acquisition
    Flurry is adding mobile-application user-acquisition and crash-reporting analytics to its software development kit, which is used by 95,000 developers. The user-acquisition tool will shed light on how much developers are "spending for users on different cost-per-click and cost-per-install advertising campaigns and e-mail marketing campaigns," writes Kim-Mai Cutler of TechCrunch. And crash reporting was the top request of developers polled by Flurry in 2012, GigaOm reports. TechCrunch (2/1), GigaOm (2/1)
  Developer Economics 
  • "Star Trek" ad highlights new App Store domain feature
    A Super Bowl ad for "Star Trek: Into Darkness" displayed a vanity domain for the movie's iOS app: AppStore.com/StarTrekApp. The placement amounted to a "stealth Super Bowl" product rollout for Apple: the short-link feature only recently became available, writes Josh Lowensohn. CNET (2/3) LinkedInFacebookTwitterEmail this Story
  • Other News
  Toolbox 
  • Hackathon in New Orleans looked to solve Super Bowl-sized problems
    Volnado founder Travis Laurendin helped New Orleans host a Super Bowl application hackathon before the big game, hoping to help ease such difficulties as parking and restaurant reservations. "This was the first time anyone held a hackathon to solve the problems specifically for a sporting event," writes Lydia Dishman, though some local officials insisted on getting "hack" out of the title, inspiring the name Codemkrs Super Challenge. Fast Company online (2/1) LinkedInFacebookTwitterEmail this Story
  Regulation & Policy 
  • FTC offers new privacy guidelines for mobile industry
    The mobile industry should improve privacy protection and allow device users to opt out of ad-network tracking, the Federal Trade Commission argues in a new set of nonbinding recommendations. Outgoing FTC chief Jon Leibowitz called for industry players to act to tackle its "unique privacy challenges." Separately, the social networking application Path has agreed to settle with the FTC for $800,000 over charges that it collected children's personal information. The Wall Street Journal (2/2), Adweek (2/1) LinkedInFacebookTwitterEmail this Story
  Industry Spotlight 
  • TV Guide credits app relaunch for recent success
    TV Guide says the use of smartphone and tablet TV Guide Digital applications is leading to record-breaking usage, with 8.5 million installs and an active-user base of 2.5 million. The publisher relaunched its iOS app in August and has seen double the users for such features as Watchlist. "We know that people are using our apps to discover and they're watching videos via our apps," TV Guide Digital CEO Christy Tanner says. Mobile Marketer (2/4) LinkedInFacebookTwitterEmail this Story
  SmartQuote 
To attain knowledge, add things every day. To attain wisdom, subtract things every day."
--Laozi,
Chinese philosopher


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