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February 14, 2013
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News for the outdoor power equipment industry |  Click here for GIE+EXPO information

  Top Story 
Vanguard Power Code Helps In-field Operators
Vanguard Power Code, a square barcode located on Vanguard single-cylinder and V-twin engines, directs equipment operators to an array of important information for that specific engine model after being scanned with a smart phone’s barcode reader.
  Industry Buzz 
  • John Deere sees 22% increase in fiscal Q1 earnings
    John Deere reported a 22% increase in fiscal first-quarter earnings, growing to $649.7 million in the period that ended Jan. 31, compared with $532.9 million a year earlier. The company said gains on its turf and agricultural equipment segment helped offset weakness in its forestry and construction division. For the year, Deere expects sales of equipment to increase by 6%, and sees $3.3 billion in net income for the fiscal year. Reuters (2/13), Bloomberg (2/13), The Wall Street Journal (2/13) LinkedInFacebookTwitterEmail this Story
  Economic Indicators 
  • 88% of U.S. cities saw housing gains in Q4
    The median home price rose in 133 of 152 metro areas measured by the National Association of Realtors, according to a report released Monday, pointing to further recovery in the housing market. The national median home price of $178,900 was up 10% compared with the fourth quarter of 2011, marking the biggest year-over-year gain since 2005. Bloomberg (2/12) LinkedInFacebookTwitterEmail this Story
  • Foreclosure filings decline 28% in U.S.
    U.S. residential foreclosure filings decreased 28% last month compared with January 2012, according to RealtyTrac. The number of filings, 150,864, was the smallest since April 2007. California legislation slowing first-time default was a big factor, RealtyTrac says. Bloomberg (2/14) LinkedInFacebookTwitterEmail this Story
  Inside & Out 
  • The 7 sentences you need for a marketing strategy
    It's important to create a strategy to guide your marketing efforts, but this strategy need not be complicated, write Jay and Jeannie Levinson in this excerpt from their book "Guerrilla Marketing Field Guide." Your strategy, which only has to be seven sentences long, should address topics such as your target audience and the tools you can use to reach them. Entrepreneur online (2/12) LinkedInFacebookTwitterEmail this Story
  Policy Update 
  OPEI News 
  • Outdoor Power Report -- A quarterly update for OPEI members
    OPEI's quarterly summary of issues and activities is now available. Read the report. LinkedInFacebookTwitterEmail this Story
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Mistakes are part of the dues that one pays for a full life."
--Sophia Loren,
Italian actress

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