| Knowledge for new solutions from the American Press Institute |  |
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- Nextdoor hyperlocal sets a high bar for entry
Hyperlocal site Nextdoor is raising the bar for readers looking to be part of its network of neighborhood news, notices and discussions by adding a social networking element. Participants must register and be verified as residents of a particular area -- a policy that distinguishes Nextdoor from the wide-open Patch and other hyperlocals. The strategy could improve the site's potential for monetization by keeping the signal-to-noise ratio high, this article notes. GigaOm
(2/12)     
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- 7-inch tablets will fuel women's interest in digital mags, says Hearst
Tablets still account for only 3% of overall revenue at Hearst, but the company is hoping that figure will increase to 10% as women warm to magazine content on new 7-inch tablets. Hearst Magazines President David Carey said the company has seen a surge in women subscribers with the arrival of the smaller devices, which can fit into purses. PaidContent.org
(2/12)
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- AP turns to digital ad veteran to build strategy
Building the ad team for its digital offerings, The Associated Press has signed on industry veteran Ken Detlet for the new position of vice president for digital advertising strategy and sales. Detlet comes from a leading ad sales position at Mashable. "This is a strategic move for AP, as we grow our revenue from advertising and sponsorships," said AP Senior Vice President Jim Kennedy. NetNewsCheck.com
(2/12)
- 26-year Time Inc. veteran Peter Bauer leaving company
Time Inc. veteran Peter Bauer, vice president of branded solutions, is leaving the company. During his 26 years, Bauer served in a number of positions, including as president of People magazine. Bauer's departure comes as the company cuts its global workforce by 6%. Adweek
(2/12)
- Reuters hires former Times digital advocate Jim Roberts
Jim Roberts, who served as an assistant managing editor at The New York Times until taking a buyout, will be Reuters' new digital executive editor. "Jim ... brings to this role a unique and ideal combination of new and traditional media skills and experience," Reuters Digital Editor Chrystia Freeland said in a staff memo noting Roberts' digital advocacy at the Times. The New York Observer
(2/12)
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- Don't miss the chance to reshape your digital content business
Join API and The Poynter Institute Feb. 28-March 1 in Washington, D.C., for Transformative Content Strategies. Led by Clark Gilbert, president/CEO of the Deseret News and Deseret Digital Media, this workshop details how news media innovators are mapping a path to the future with new tactics for growing and engaging audiences with digital content. A program highlight is the Content Model Dashboard, a tool for decision-makers to score their digital operations and determine the right areas to strengthen.
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 | Several excuses are always less convincing than one."
--Aldous Huxley,
British author
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| About API |
The American Press Institute's purpose is to educate constituencies about the value of newspapers and to provide training,
research and best practices for newspaper industry executives. Founded in 1946, API is located in Arlington, Va., at the
headquarters of the Newspaper Association of America. The API and NAA Foundation boards voted to merge the NAA Foundation
into API in early 2012. The merger was finalized on February 6, 2012, and the new organization retains the API name.
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| | Recent Business of News SmartBrief Issues:
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- Monday, February 11, 2013
- Friday, February 08, 2013
- Thursday, February 07, 2013
- Wednesday, February 06, 2013
| | | Lead Editor: Jesse Stanchak
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