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December 24, 2012
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  • Simple steps to a small-business turnaround
    When businesses are failing, many times it's because those at the top are oblivious to the root of the problem, "Turnaround King" reality show star and author Grant Cardone says. Recalling one retailer he visited as a customer only to find the service and engagement lacking at the department store, he notes the company executives instead blamed causes such as the economic downturn or the government. Inc. online (free registration)/Start Me Up blog (12/20) LinkedInFacebookTwitterGoogle+Email this Story
Marketing 
  • 5 tips for a great business blog
    Company blogs are often the first point of interaction for many new customers, but many businesses fail to keep their blogs as enthusiastic and up to date as possible, Jack Adams writes. He recommends rotating writers to keep content fresh and exciting, maintaining a professional tone no matter what you're writing about, and having a meeting at the beginning of each month to generate ideas for blog posts. ClickThrough-Marketing.com (U.K.) (12/17) LinkedInFacebookTwitterGoogle+Email this Story
  • Smart strategies for profitable content marketing
    Savvy content marketing can consistently help draw new customers to your business, Walter Chen writes. To get content out there requires identifying sites where you can realistically get published, then following up with editors and other bloggers to open up new and more important avenues for your content. "When an article becomes popular on a social-news site, it can mean more than 50,000 visitors to your site," Chen notes. Entrepreneur online (12/23) LinkedInFacebookTwitterGoogle+Email this Story
Management 
  • Embrace technology and employees to build a better 2013
    Businesses should embrace technology, restart their innovation efforts and invest in their employees, Paul Segre writes. Using the cloud and better analyzing data will be top technology trends for businesses next year, and companies can begin investing in themselves again as the economy recovers. Better training and coaching of employees can also improve business. "Motivated and engaged agents ultimately translate into superior experiences for the customer and by reducing attrition, dramatically lower training and recruiting expenses," Segre concludes. BusinessNewsDaily.com (12/20) LinkedInFacebookTwitterGoogle+Email this Story
Money 
  • Innovative strategies for saving money in 2013
    Rebate programs, working from home and teaming up with other businesses can save small-business owners money in 2013, Gwen Moran writes. Participating in loyalty programs from Staples and Office Depot can save money on office supplies, letting employees work from home can save on office space, and partnering with other businesses when ordering things like business cards can save on shipping costs. Entrepreneur online (12/21) LinkedInFacebookTwitterGoogle+Email this Story
Tips & Tools 
  • Mobile, social were top technologies for SMBs in 2012
    Small businesses' customers are embracing social media and mobile technologies -- and that's leaving SMBs with no choice but to follow suit, Rieva Lesonsky writes. Studies show that in 2012 many SMB owners actually wished they could spend less time using these technologies, Lesonsky notes. "But they can’t, because that’s where the customers are." ReadWrite (12/19) LinkedInFacebookTwitterGoogle+Email this Story
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Top five news stories selected by SmartBrief on Small Business readers in the past week.

  • Results based on number of times each story was clicked by readers.
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Editor's Note 
  • SmartBrief will not publish Tuesday
    In observance of Christmas, SmartBrief will not publish Tuesday. Publication will resume Wednesday. Enjoy the holiday! LinkedInFacebookTwitterGoogle+Email this Story
SmartQuote 
In seed time learn, in harvest teach, in winter enjoy."
--William Blake,
British poet and painter

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 John Jantsch, Editor at Large
John Jantsch is author of "Duct Tape Marketing: The World's Most Practical Small Business Marketing Guide" and "The Referral Engine: Teaching Your Business to Market Itself." John is a marketing and digital technology coach and creator of the Duct Tape Marketing small-business marketing system.
 

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