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February 13, 2013
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Location in the Language of Business

  Location Ecosystem 
  • Mobile targeting is about more than just location
    Mobile targeting should include more than a shopper's location, analysts say, with factors such as a consumer's purchasing history enhancing any campaign. "We believe that geolocation is a great opportunity, but it's really just a component of personalization. Location is a type of personalization, but it really becomes impactful when combined with other personalization criteria, namely past purchase behavior," said Patrick Moorhead, vice president for mobile at Catalina Marketing, St. Petersburg, Fla. (2/7) LinkedInFacebookTwitterEmail this Story
  Industry Applications 
  • Geo services helping to create jobs and revenue in India
    The geoservices industry created 135,000 jobs and generated $3 billion in revenue in India in 2011, according to BCG report. The industry is still small, consisting of companies that produce geo-enabled software and others that process location data, noted Google's Lalitesh Katragadda. "Geo services such as the Google Maps APIs (application programming interfaces) are helping to grow the Indian economy by enabling job opportunities, and paving the way toward future innovation," Katragadda said. ZDNet (Asia) (2/7) LinkedInFacebookTwitterEmail this Story
  • "Cowpacity" uses GIS to map optimal grazing areas
    Geospatial information systems technology is being used to pinpoint the best places for livestock grazing on preserved lands. The Cowpacity GIS model developed by WRA is used on the land to map areas for optimal grazing, and to prevent fire hazards, control weeds and create healthy habitats for native animals. Directions Magazine (2/4) LinkedInFacebookTwitterEmail this Story
  • Targeted mobile ads improve coupon usage by 20% for Quiznos
    A location-sensitive mobile ad campaign by Quiznos increased coupon usage at chain shops by 20%. Sense Networks targeted consumers ages 18 to 34 who were within a three-mile radius of a Quiznos location in Portland, Ore. "Today's consumer is constantly on the move and the ability to identify and target users based on the behavior our technology extracts from location data is invaluable," Sense Networks CEO David Petersen said. (2/12) LinkedInFacebookTwitterEmail this Story
  • Philadelphia police centralizes its location-based crime data
    One Philadelphia police detective solved 17 homicides and burglaries in a few weeks after the department began to share its location-based crime data with Emergency Management and the Fire Department. This marks the first time the data have been centrally shared since the police department began using geospatial information systems almost 20 years ago. The central database also saves money for the city. (2/6) LinkedInFacebookTwitterEmail this Story
  Business Strategy and Planning 
  • Mobile LBS market projected to grow to over $1 billion by 2017
    The mobile location-based services market in North America is expected to grow at a compounded annual growth rate of 9.2% to a value of almost $1.3 billion by 2017, according to a Berg Insight report. During the same period, Europe's LBS market will experience a compounded annual growth rate of more than 20%, driven by smartphones with location-based technology. Almost half of smartphone users in North America use location-based applications each month. Telecom Lead (India) (2/12) LinkedInFacebookTwitterEmail this Story
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