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December 12, 2012
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Today's Buzz 
  • Why social networks' limits are only inviting competitors
    The social-network wars are getting absurd, with Google, Facebook and Twitter throwing up arbitrary walls that make one another's products far less useful, writes Ryan Tate. That trend could drive users away from the big social networks and creates a window for upstart developers to come up with more open alternative networks of their own, he writes. (12/12) LinkedInFacebookTwitterGoogle+Email this Story
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Network Update 
Ideas in Action 
  • What the Dalai Lama taught the Pope about Twitter
    Pope Benedict XVI has been "intrigued" and "pleased" by the response to his decision to join Twitter, says Irish-born priest Monsignor Paul Tighe, head of the pontiff's social media team. Priests worked with Twitter to develop a strategy for the Pope's tweets, and took cues from other religious leaders when it came to deciding whether to follow other Twitter users. "The choice between following and not following was partly because we noticed the Dalai Lama didn't follow anyone," Tighe notes. Bloomberg Businessweek (12/11) LinkedInFacebookTwitterGoogle+Email this Story
  • Twitter campaign means many homeless will eat well this Christmas
    European discount retailer Lidl was caught off-guard by the response to a Twitter campaign in which the chain promised to donate five four-course Christmas dinners to food banks for each use of a particular hashtag. Officials had expected to donate about 1,000 meals, but had to donate 10 times that amount after the campaign went viral. "We've learnt quite a few lessons over the past 48 hours, to say the least," a spokesman said. Reuters (12/12) LinkedInFacebookTwitterGoogle+Email this Story
Research and Reports 
  • Google rides highest on the wave of social video shares
    Google takes the No. 1 spot in Unruly Media's released list of the 10 most-shared video brands in 2012, due to the success of its "Project Glass: Day One" viral video. The video takes viewers for a ride behind a hypothetical pair of Google glasses. Following Google on the list were Nike, TNT, DC Shoes and Red Bull, respectively. Unruly also reports that the number of ad message "shares" has increased 67% this year to 28 million, compared with 16.8 million in 2011. MediaPost Communications/VidBlog (12/10) LinkedInFacebookTwitterGoogle+Email this Story
  • How often do you revise your LinkedIn profile?
    I do it more than once a year  47.12%
    I do it once a year or less  36.09%
    I don't have a LinkedIn profile  8.02%
    I don't revise my profile  7.52%
    Not sure  1.25%
  • How often do you need to update your LinkedIn profile?: Your LinkedIn profile needs to be regularly updated to be effective, even if you haven't changed jobs recently, writes SmartBrief Editor Jesse Stanchak. To make sure your profile is up to date, try to make time for updates every time you have a formal job performance review. "That way you'll have your accomplishments and skills fresh in your mind when you update your page," he writes on SmartBlog on Social Media.
  • Does your social media presence take a break during the holiday season?

The Takeaway 
  • 8 ways to promote your company's events on Facebook
    A well-run Facebook campaign can be a cost-effective way to promote small-business events, writes Amy Porterfield. Create an Events page, share it widely and consider using paid ads to maximize turnout, she advises. "Turn your event into a Page Post Ad by clicking 'export event' and creating an ad for your target audience." Entrepreneur online (12/11) LinkedInFacebookTwitterGoogle+Email this Story
Social Shareable 
  • Learn the alternate meaning of "rhumba"
    Some fairly commonplace things have unusual names, writes Amanda Green. She rounds up a dozen of the best, including "purlicue" -- the webbing between one's thumb and forefinger -- and "rhumba," which is not just a dance, but also the collective noun for a group of rattlesnakes. (12/12) LinkedInFacebookTwitterGoogle+Email this Story
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Featured Content 

The Web was created to knock down walls."
--Ryan Tate, tech journalist, writing at
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 Andy Sernovitz, Editor at Large
Andy Sernovitz is the author of "Word of Mouth Marketing: How Smart Companies Get People Talking" and the fantastic blog "Damn, I Wish I'd Thought of That!" He runs, where marketers and entrepreneurs learn to be great at word of mouth marketing, and, the community for social media leaders at the world's greatest brands. He taught word of mouth marketing at Northwestern and internet entrepreneurship at Wharton.

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