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January 4, 2013News for women business owners

  Top Story 
  • Will crowdfunding be a boon for women founders?
    Equity-based crowdfunding could be a powerful tool for women, but some obstacles may stand in the way, notes Geri Stengel. Women excel in philanthropic giving but aren't necessarily as confident when it comes to making investments, she writes. "In the world of social good, a socially responsible enterprise provides a return while making the world a better place," she writes. "Some women realize that and are educating themselves to assess investments rather than give their money away." Forbes (1/2) LinkedInFacebookTwitterEmail this Story
The Secret Weapon to Driving Employee Success
People don't leave companies, they leave managers. With this much impact on your workforce, effective managers can be the difference between business failure and business success. In this whitepaper, "The Secret Weapon to Driving Employee Success", you'll learn how to train your managers to drive recognition, emphasize engagement, and leverage their influence to obtain key business objectives.
  Business Trends 
  • Career challenges that women continue to face
    There has been progress toward gender equality, but women in the business world still face frustrating situations, write Jill Flynn, Kathryn Heath and Mary Davis Holt. The pay gap between men and women persists, and women are much less likely to lead large companies. In addition, women don't seem to be as good at leveraging their networks to advance in their careers, they note. "Women spend more time interacting with each other, yet we fail to ask for favors," they write. Harvard Business Review online/HBR Blog Network (1/3) LinkedInFacebookTwitterEmail this Story
  Small Business Spotlight 
  • Small-town tea house is a downtown draw
    The Garden Gate Tea House, which opened in April in Delphi, Ind., provides guests with a place to sip tea and eat breakfast and lunch. "You have to look at how you can attract people to the downtown," said Denise Strasser, who opened the business. "We can't just sit back and wait for people to come." Journal and Courier (Lafayette, Ind.) (1/2) LinkedInFacebookTwitterEmail this Story
  Social Media Buzz 
  • What you may be doing wrong with social media marketing
    You may not be maximizing your social media marketing's potential if you fail to measure your performance or if you don't do any research before launching your campaign, writes Monika Jansen. "You need to understand all of your target markets, where they are online, what their needs are, and how to properly use social media to reach them before you do anything on social media," she writes. It's also a mistake to use only one network, she notes. (1/3) LinkedInFacebookTwitterEmail this Story

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  • 6 tips for guarding your personal information
    One way to protect yourself from crooks who want to steal your personal information is to avoid clicking on links in e-mails that claim to lead to your banking website, Dave Johnson writes. It's also important to use different passwords for all of your online accounts and to use passwords or PINs to lock your electronic devices. CBS MoneyWatch (1/2) LinkedInFacebookTwitterEmail this Story
  Best Practices 
  • How to get your priorities straight in 2013
    Setting priorities is the key to achieving steady growth for your business, writes Nathalie Lussier. Start by writing down every goal you have, then rate those goals based on how well they fit your vision for your business. Afterward, "choose those things that are the highest priority for you and your company and slot them into your calendar," she recommends. Forbes (1/1) LinkedInFacebookTwitterEmail this Story
  • Tips for building a successful business selling your handmade goods
    Small-business owners -- especially those who create handmade products -- might be tempted to ignore marketing and other critical activities, but this is a mistake, Donna Maria Coles Johnson writes. You can address this issue by leveraging technology, working with other business owners and being willing to promote your products, she writes. Small Business Trends (12/30) LinkedInFacebookTwitterEmail this Story
  Policy Update 
You have to stay focused, reach out to family and friends and remember that tomorrow's always a new day."
--Judy Briggs, 1-800-Got-Junk franchisee, as quoted by Entrepreneur magazine

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