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March 1, 2013News for women business owners

  Top Story 
  • What sequestration means for small-business owners
    Small businesses could feel the sting of sequestration as the government cuts its spending and some workers are left with less money. "Less income means those workers will not visit the restaurants around the corner, bring dry cleaning to small businesses at the end of the block," said Jared Bernstein, a senior fellow at the Center on Budget and Policy Priorities. One study from late last year found that almost a million small-business jobs could be endangered by sequestration. CNBC (2/28) LinkedInFacebookTwitterEmail this Story
  Business Trends 
  • Does working from home squash innovation?
    Yahoo has ended its work-at-home policy and is requiring employees to work in the office in a bid to encourage collaboration. Many employers are offering increased workplace flexibility, but some experts say working in an office may help spur creativity and innovation. "If you want innovation, then you need interaction," says John Sullivan, San Francisco State University professor. "If you want productivity, then you want people working from home." The New York Times (tiered subscription model) (2/25) LinkedInFacebookTwitterEmail this Story
  • Why boomers are taking the lead in entrepreneurship
    Baby boomers are more likely to consider themselves to be entrepreneurial than younger generations, according to a study by and Millennial Branding. In addition, people age 50 to 69 reported being more willing to embrace risk than those age 18 to 29. Older entrepreneurs have a few advantages: They tend to have more wealth and more experience than younger people do. Fast Company online (2/27), (2/27) LinkedInFacebookTwitterEmail this Story
  Small Business Spotlight 
  • Building a business while raising a family
    Women such as Cathy Yoder and Monica Knight, who run a business called Fabulessly Frugal, are balancing their entrepreneurial endeavors with their family lives. Yoder, who has seven children, says working with a business partner has been key for building the daily deals and advice business. "We help each other out when life stuff gets in the way," she said. "I don't know how people do it on their own." Intuit Small Business Blog (2/28) LinkedInFacebookTwitterEmail this Story
  Social Media Buzz 
  • How to market your company on Pinterest
    The first step to setting up a successful Pinterest page for your business is to set clear goals for using the site, writes Kim Lachance Shandrow. Do you want to publicize your commitment to a cause, for example? Use images to tell a visual story about your company. "Choose brightly colored, interesting pictures that show your followers how they can use your products and services in interesting, non-promotional situations," she recommends. Entrepreneur online (2/27) LinkedInFacebookTwitterEmail this Story

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  NAWBO (R) News 
  • WBC2013 early bird registration opens
    Early bird registration is open for the NAWBO Women's Business Conference, Oct. 3 to 5 at the InterContinental Miami in Florida. This year's theme is "The World Awaits," and conference content is designed to help women business owners dream big for themselves and their businesses with fresh ideas, powerful inspiration and exciting resources. Save $50 when you register before June 30. This event is open to the public. Register now. LinkedInFacebookTwitterEmail this Story
  • and NAWBO release survey findings
    A national survey of women business owners conducted by and NAWBO finds a pervasive sense of economic optimism, including a prediction by most women business owners (85%) that more women will become entrepreneurs in 2013 than in past years. Read the press release. LinkedInFacebookTwitterEmail this Story
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  • 6 ways to stop hackers from striking your business
    Cyberattacks can take a significant toll on small companies, but research shows that the majority of small firms haven't developed cybersecurity plans. Guard against hackers by encrypting sensitive information, using anti-virus software and educating your staff about security. Entrepreneur online (2/27) LinkedInFacebookTwitterEmail this Story
  Best Practices 
  • How customer service defines your brand
    Your brand is defined by how you treat your customers, writes Monika Jansen. She gives the example of a hotel company that picked up positive publicity for its response when a child left his stuffed animal behind on a vacation. The hotel photographed the stuffed animal enjoying his extended stay and mailed the photos to the owner along with the stuffed animal. "As you can imagine, this story went viral," she writes. (2/26) LinkedInFacebookTwitterEmail this Story
  Policy Update 
Successful entrepreneurs don't start out being entrepreneurs because they want to make a lot of money. They do it because they're passionate about something."
--Business owner Raegan Moya-Jones, as quoted at the Intuit Small Business Blog

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