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January 31, 2013
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  • What works -- and what doesn't -- with e-mail marketing
    Don't worry about sending out too many marketing e-mails as long as you keep your content interesting, writes Michael Mothner, founder and CEO of Wpromote. "Yes, some people may unsubscribe," he writes. "But the impact you get from sending more emails far outweighs the loss of a few subscribers." Don't always feel the need to come up with fresh copy for e-mails, he writes, and consider sending a "remail" within 48 hours to people who didn't open an initial email. Inc. online (free registration)/On Site blog (1/30) LinkedInFacebookTwitterGoogle+Email this Story
  • How to use social media to find new employees
    It's natural to use LinkedIn to bolster your recruitment efforts, but don't ignore other social channels. NPR, for example, found 15 interns by using Twitter. Even if you don't need employees right now, you should still be thinking about recruitment, writes Rieva Lesonsky of GrowBiz Media. "[I]t's important to present ongoing information about what your company does, what it's like to work for you and what kinds of people and skills you're looking for," she writes. Small Business Trends (1/30) LinkedInFacebookTwitterGoogle+Email this Story
  • Are you a gracious boss?
    Bosses often focus so much on showing their strength and assertiveness that they forget to be gracious, writes Kevin Daum. Traits such as humility, empathy and a willingness to defer to others are important parts of modern leadership, Daum argues. "Simply put, the most gracious and powerful leaders are the ones who understand when to step back as a follower and let the most appropriate person lead," he writes. Inc. online (free registration) (1/29) LinkedInFacebookTwitterGoogle+Email this Story
  • Should you get a business credit card?
    Getting a business credit card allows you to keep your personal and professional spending separate, according to Rosemarie Clancy, editor-in-chief of Certain cards allow interest-free periods, which can make sense for large purchases. Still, it's important to use your business card responsibly. "Practice the same responsible use you would with your personal credit card: Don't buy things you don't need, pay your balance in full each month, and avoid late payment," she advises. Intuit Small Business Blog (1/29) LinkedInFacebookTwitterGoogle+Email this Story
Tips & Tools 
  • An app to make your Internet quicker, more reliable
    A product called Connectify Dispatch can help to speed up your Internet access by allowing you to use multiple connections at once, writes Dave Johnson. In addition, the service "boasts the ability to automatically fail over among connections, making your Internet service not just faster but also more reliable," he writes. CBS MoneyWatch (1/29) LinkedInFacebookTwitterGoogle+Email this Story
Just for Fun 
  • The 23-year-long game of "tag"
    More than three decades ago, a group of 10 high-school friends from Spokane, Wash., started a game of "tag" -- and as adults, they revive the game each February for one month. The group, which includes Nordstrom's chief marketing officer, a teacher and a priest, fly across the country to stalk one another and will hide in car trunks or sneak into homes to reach their targets. "You're like a deer or elk in hunting season," says one player. The Wall Street Journal (1/28) LinkedInFacebookTwitterGoogle+Email this Story
[P]eople most admire those leaders whose accomplishments speak for themselves and whose greatest accomplishment is the success of their followers."
--Kevin Daum, author of "Video Marketing for Dummies," writing at Inc. online's Roaring or Boring blog.
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 John Jantsch, Editor at Large
John Jantsch is author of "Duct Tape Marketing: The World's Most Practical Small Business Marketing Guide" and "The Referral Engine: Teaching Your Business to Market Itself." John is a marketing and digital technology coach and creator of the Duct Tape Marketing small-business marketing system.

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