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- Facebook CEO says network is looking to transform industries
Facebook co-founder Mark Zuckerberg discussed the future of the company Tuesday, promising expanded promotional opportunities for brands and more ways for third-party sites and organizations to integrate Facebook's features. In a wide-ranging on-stage chat at the Web 2.0 Summit in San Francisco, Zuckerberg said he expects many industries to tap into Facebook's social graph to strengthen their services and products, the way the video game industry already has. "Over the next five years, most industries are going to be rethought and designed around people," he said. Google/Agence France-Presse
(11/17)      
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 | Socialite is the new security management and compliance solution for social networks, providing granular control of Facebook, LinkedIn and Twitter. Designed specifically for financial services organizations and utilities companies determined to meet the necessary regulatory requirements. Click here to learn more. |
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- Social technologies could drive mobile-payment uptake
A growing number of technologies allow shoppers to use their smartphones to pay for goods and services -- and to broadcast their purchases across their social graph. Applications such as "Blaze Mobile Wallet" and "Bling Nation" allow shoppers to share information on their purchases with friends, and give brands a new way to monitor and target promotions to their customers. "For retailers, mobile is a critical channel to reach their customers. Paying with a phone is not just about payments; it's about advertising, couponing and loyalty," says Visa International mobile-products chief Dave Wentker. MIT Technology Review
(11/2010)
- KFC to award a $20,000 scholarship to a talented tweeter
KFC, as part of the trend of marketers giving prizes through Twitter, intends to provide a $20,000 four-year college scholarship to one high-school student with the best tweet. Other marketers and personalities participating in similar tweet-driven promotions include JetBlue, which awarded 1,000 free round-trip plane tickets via a Twitter announcement, and actor Hugh Jackman, who challenged charities to use a single tweet to explain what they would do with a $100,000 donation. USA TODAY
(11/16)
- Social media is here to stay, Catholic bishop says
The Catholic Church needs to climb aboard the social-media bandwagon, a bishop said at the U.S. Conference of Catholic Bishops this week. Social media isn't a fad, said Louisiana Bishop Ronald Herzog, and priests need to start blogging and tweeting if they want to stay relevant. "If not, the church may be facing as great a challenge as that of the Protestant Reformation," Herzog warned. USCatholic.org/Catholic News Service
(11/16)
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- What does your social-media team actually do?
When you're establishing a social-media team, it's important to have a clear idea of what your expectations are, experts say. The key is to have specific goals for specific social platforms, says Morgan Johnston, JetBlue's social-media chief. "Each community tends to define how they'd like to see the business interact with them. It was important to be receptive to those ideas and work collaboratively to define a role where both customers and the organization can find equal utility," Johnston says. Mashable
(11/16)
- Political campaigns show the importance of keeping one's cool online
Online strategies that worked on the campaign trail can be translated to the business sector, writes political consultant Roy Temple. Rep. Joe Wilson, R-S.C., took heat from the mainstream media after heckling President Barack Obama during the State of the Union address, but his campaign used that controversy to raise $2.7 million in campaign donations -- showing that a cool head can turn a negative situation into a net positive. "Gaffes and controversies can be turned to your advantage if you are agile and organized online," Temple writes. SmartBrief/SmartBlog on Social Media
(11/17)
- How to fact check your tweets
It's all too easy for false rumors to spread via Twitter, and brands that retweet bogus claims put their reputation and credibility at risk, warns Veronica Maria Jarski. To avoid inadvertently spreading misinformation, slow down and take the time to fact check tweets before you share them. "You don't want to tweet wrong information then end up having to send a slew of apologies," Jarski writes. MarketingProfs (free registration)
(11/17)
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In what ways have you used social media to recruit qualified job seekers?
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We list job openings on job portals and social sites, but don't perform searches |
47.76%
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We use social-networking sites to find qualified candidates and/or to conduct background checks |
19.40%
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We don't know how to use social media for recruiting |
17.91%
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We have not looked into social recruiting yet, but we are planning on it |
11.94%
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Social recruiting is a fad, and we are not planning on using it |
2.99%
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Does social recruiting make sense for your company?: Social-media recruiting is becoming more common, argues Mirna Bard, but it can take a variety of forms -- and no one strategy is right for every company. Learn more about the ways companies can use social media for recruiting and share your own thoughts on SmartBrief's SmartBlog on Social Media.
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Do you think the rise of tablet devices such as the iPad will affect the way people use social-media platforms?
 | I think it will fuel an increase in social-media usage |
| I think it will distract people from using social networks |
| I think it will have no effect on social-media usage |
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 Director of Engineering | Buddy Media | New York, NY |
| Account Manager | Buddy Media | New York, NY |
| Sales Executive | Buddy Media | New York, NY |
| Accounts Receivable/ Accounts Payable Bookkeeper | Buddy Media | New York, NY |
| Controller | Buddy Media | New York, NY |
| Product Marketing Manager, Brand Advertising | Facebook | Palo Alto , CA |
| User Experience Architect- CoTweet | ExactTarget | San Francisco, CA |
| Director of Client Services- CoTweet | ExactTarget | San Francisco, CA |
| Social Media Consultant- CoTweet | ExactTarget | San Francisco, CA |
| Director of Product Management- CoTweet | ExactTarget | San Francisco, CA |
| New Media Manager | Gay & Lesbian Victory Fund and Leadership Institute | Washington, DC |
| Production Designer | Buddy Media | New York, NY |
| Experience Design Lead | Buddy Media | New York, NY |
| Assistant/Associate Professor-Social Media | Syracuse University-S.I. Newhouse School of Public Communications | Syracuse, NY |
| Account Executive, Consumer Health & Wellness | Ketchum | Washington, DC |
| Director, Mobile Ad Sales | myYearbook.com | New York, NY |
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 | A social version of anything can almost always be more engaging and outperform a nonsocial version."
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Recent SmartBrief on Social Media Issues:
- Tuesday, November 16, 2010
- Monday, November 15, 2010
- Friday, November 12, 2010
- Thursday, November 11, 2010
- Wednesday, November 10, 2010
| | | Lead Editor: Jesse Stanchak
Editor at Large: Andy Sernovitz
Contributing Editor: Ben Whitford
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