| February 28, 2013 | News for the cable and broadband industry |
 |  |
| Business News |  |  |
|
- Panel: Content is fueling cable's success story
Strong content is behind the success of today's cable networks, which enjoy the freedom to create programming best suited to their brands, according to panelists at the Hollywood Radio & Television Society's "Cable Chiefs" Newsmaker Luncheon. "You can work in broadcast and you can make a lot of money, or you can work with cable and you can have your vision. We value content," said Steve Koonin, president of Turner Entertainment Networks. Broadcasting & Cable
(2/27)      
- USA wins February ratings battle; TBS is tops among key demos
USA Network was the most-watched basic-cable network in prime time in February, notching an average audience of 2.9 million viewers, a 5% drop over last year. Disney Channel came in second with 2.5 million viewers, a 3% rise, and History was third with 2.08 million, an 11% drop. TBS ranked first among the 18-to-34 and 18-to-49 demographics. Multichannel News
(2/27)
- Starz beats Q4 projections, grows its subscriber base
Starz, which became independent from Liberty Media in January, had a better fourth quarter than projected. Revenue was off by 2% to $422 million, though Starz boosted its subscription rolls by 8% to 21.2 million. Sibling movie channel Encore saw its subscriptions grow by 5% to 34.8 million. Reuters
(2/27)
| Business Services Update | | |
|
- Time Warner Cable's suite of services is aimed at telecommuters
Time Warner Cable Business Class is marketing new services designed to help companies connect with their telecommuting workers. Teleworker Solutions -- available in New York City, New York state, New England and the Carolinas -- bundles the cable provider's DOCSIS 3.0-based wideband tier, business phone services and security tools. CEDMagazine.com
(2/25)
| Eye on Video | | |
|
- TV Everywhere is key to boosting VOD, Time Warner exec says
Time Warner views TV Everywhere as a way to enhance video on demand, but not as leverage in carriage talks with distributors, said John Martin, the company's chief financial officer. "I don't see that as being a big negotiating point [in] the next round of affiliate negotiations," Martin said. "Rather, we would continue to like to see broad-based support from the programming and the distribution industry around TV everywhere to make video on demand as robust as possible." MediaPost Communications/MediaDailyNews
(2/27)
| Marketing Trends | | |
|
- Is content-inspired e-commerce the future of television?
American Express is partnering with NBCUniversal and Fox on a long-sought method of activating sales directly inspired by television programming. But observers aren't clear on whether this is a profound new direction or a novelty. "Is television to remain a one-way funnel of content that gets piped in to the living room from Big Hollywood, or is TV's content something that can prompt chatter and response -- and purchases -- as new technology eliminates many of the differences between the TV screen and the tablet window or computer monitor?" Brian Steinberg asks. Advertising Age (tiered subscription model)
(2/27)
- Exec: TV, digital ads can "work hand in hand"
TV and digital ads should be viewed as complementary marketing tools that "work hand in hand," Dani Benowitz of Universal McCann said at an industry event. "I wouldn't say one is going to cannibalize the other," Benowitz said. "Our media partners are certainly embracing both. Ultimately, it's about content and finding the best place and the right time to reach consumers." Broadcasting & Cable
(2/27)
| Advanced Products | | |
|
- OMGfast offers chance to lock in monthly rate
OMGfast, a wireless ISP launched by Cablevision in South Florida, is offering new customers the chance to lock in its 50 Mpbs service for $29.95 a month for their lifetimes, if they sign a contract by April 30. The price for those without contracts is $59.95 a month. Light Reading Cable
(2/27)
| Association News | | |
|
-
CTAM Unplugged reveals the science behind loyalty and lasting consumer relationships
James Kane, author, researcher and loyalty consultant, speaks at the next CTAM UnPlugged event March 20, noon to 2 p.m. ET, in New York City. Kane has been profiled and quoted in The New York Times, The Wall Street Journal and Time Magazine, and is a frequent guest on CNN, CNBC and Fox Business. His intriguing look into the human brain and the emotions that control all of our behaviors to uncover what makes someone truly loyal have never been more relevant during this age of rampant consumer choice and creating lifetime value. Register today.
-
Get schooled at Cable Executive Management at Harvard Business School
The 2013 Cable Executive Management at Harvard Business School will take place June 9 to 14. Sponsored by the CTAM Educational Foundation, the program is a world-class management-development experience for high potential cable and media executives in an elite business school environment. Admission deadline is March 15, contact Janine@ctam.com for more information and how to apply.
| SmartQuote from NBCUniversal On Demand | | |
|
 |
 | What we need to do now is get focused and stop pointing fingers. You're a problem. You're a real, real problem."
--Dave (Vince Vaughn), "Couples Retreat"
|
 |
| This title and more are available On Demand! Movies & TV shows from NBCUniversal: digital.nbcuni.com. |
|
| |
| |
|
Read more at SmartBrief.com |
|
A powerful website for SmartBrief readers including:
|
|
|
|
| |
| |
| | Recent CTAM SmartBrief Issues:
- Wednesday, February 27, 2013
- Tuesday, February 26, 2013
- Monday, February 25, 2013
- Friday, February 22, 2013
- Thursday, February 21, 2013
| | | Lead Editor: Stephen Yusko
CTAM Editorial Advisor: Jason King
Mailing Address:
SmartBrief, Inc.®, 555 11th ST NW, Suite 600, Washington, DC 20004 | |
| |
|
| © 1999-2013 SmartBrief, Inc.® Legal Information |
|
