| Knowledge for new solutions from the American Press Institute |  |
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- Paid online access plans spreading rapidly at North American papers
Several North American newspaper companies, including Gannett and McClatchy, have recently completed the rollout of paid online subscription models at their newspapers or have made major progress toward that goal. In Canada, Sun Media launched paid plans at several papers in December and 17 major dailies now have digital subscriptions. NewsAndTech.com
(1/31)     
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- Publishers push beyond print format to offer digital innovations
Several publishers are beginning to think beyond the standard formats for print as they innovate in the digital space. Among the examples of publishers taking risks with digital formats are The New York Times with its innovative iPhone guide to New York and Popular Science's application, which is still being tested, that will provide audio versions of stories suitable for commuters. "People need to think about content distribution from the outset of everything, then life is a whole lot easier because you are thinking about images, sound, you can shoot video," said Gregg Hano, CEO of tablet publishing platform Mag+. The Media Briefing
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- Great Web content uses a combo of variety and familiarity
 Referencing popular culture and repeating the message are two keys to creating a successful branded series, writes Tessa Wegert. Clorox's "Green Housewives" webisodes uses humor to make its point. A PayPal campaign featuring Jeff Goldblum contains small variations that allow the same message to be repeated without becoming annoying. "You want consumers to recognize the ads as part of a 'mother' campaign, so that each one will contribute to its overall impact," Wegert writes. ClickZ
(1/31)
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- Chinese hackers penetrate major U.S. newspapers' computer systems
The Wall Street Journal's and The New York Times' computer systems were infiltrated by Chinese hackers, possibly with government backing. The objective of the effort, which may include other U.S. media companies, appears to be monitoring of reporting on China and other subjects. In particular, authorities may be trying to identify sources who speak to Western reporters. The Wall Street Journal
(1/31)
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- Why data reporting is so important to community life
The ability to provide data on communities and to analyze that data can be enormously valuable for news orgs, writes Tom Grubisich. A lot of vital local data is badly formatted, difficult to track down or flawed in some way and news orgs can perform a valuable service by helping the public access and understand it. Street Fight
(1/31)
| API News and Events | | |
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- Gilbert outlines six principles for media innovation in API workshops
U.S. newspapers derive an average of 17 percent of their revenue from digital. The Deseret News and Deseret Digital Media average 45 percent, a little more than three years after Clark Gilbert took over as president and CEO. During recent workshops in API’s Transformation Tour, he has shared the principles behind his strategic model for media business innovation.
- Don't miss the chance to reshape your digital content business
Join API and The Poynter Institute Feb. 28-March 1 in Washington, D.C., for Transformative Content Strategies. Led by Clark Gilbert, president/CEO of the Deseret News and Deseret Digital Media, this workshop details how news media innovators are mapping a path to the future with new tactics for growing and engaging audiences with digital content. A program highlight is the Content Model Dashboard, a tool for decision-makers to score their digital operations and determine the right areas to strengthen.
| SmartQuote | | |
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 | Never confuse a single defeat with a final defeat."
--F. Scott Fitzgerald,
American writer
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| About API |
The American Press Institute's purpose is to educate constituencies about the value of newspapers and to provide training,
research and best practices for newspaper industry executives. Founded in 1946, API is located in Arlington, Va., at the
headquarters of the Newspaper Association of America. The API and NAA Foundation boards voted to merge the NAA Foundation
into API in early 2012. The merger was finalized on February 6, 2012, and the new organization retains the API name.
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| | Recent Business of News SmartBrief Issues:
- Thursday, January 31, 2013
- Wednesday, January 30, 2013
- Tuesday, January 29, 2013
- Monday, January 28, 2013
- Friday, January 25, 2013
| | | Lead Editor: Jesse Stanchak
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