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February 14, 2013
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Knowledge for new solutions from the American Press Institute

  Top Story 
  • Time Inc. in talks to shed most of its magazine titles, sources say
    Time Inc. is reported to be in preliminary talks with Meredith Corp. about acquiring most of Time's magazines. Sources say Time Inc. would retain its premier news titles -- Time, Sports Illustrated and Fortune. Meredith would acquire all its others publications, including People, which is believed to be a good fit with the company's largely female audience and existing stable of titles such as Better Homes and Gardens and Family Circle. Reuters (2/13), The Wall Street Journal (2/13)
  • Thomson Reuters sees turnaround, projects modest revenue growth
    After posting upbeat fourth-quarter results, Thomson Reuters says it has turned a corner and expects modest revenue growth this year. CEO James Smith also projected better results to come, saying "the success we are having today doesn't start showing up until next year." Even so, the single-digit revenue gain forecastd for this year disappointed the market, where the company's shares decline slightly Wednesday. Reuters (2/13) LinkedInFacebookTwitterEmail this Story
  • Paper narrowly avoids demise due to postal surcharge
    Thanks to a last-minute plea and some fancy folding techniques, the oldest U.S. newspaper will survive. The New Hampshire Gazette had faced a potentially ruinous mailing surcharge due to the fact that U.S. Postal Service machines could not handle the paper the way it was folded. After a brief reprieve and some quick negotiations, the paper is now folded differently, and the surcharge has been avoided. (2/13) LinkedInFacebookTwitterEmail this Story
  • Other News
  • Nat Geo taps New York Times feature for "Killing Lincoln" promo
    National Geographic Channel is among the first marketers to use a New York Times platform incorporating digitized images of papers from 1851 through 1922. National Geographic, to promote Sunday's debut of its original drama "Killing Lincoln," will take over the home page of on Saturday with a display of the paper from April 15, 1865, the day after President Abraham Lincoln was shot. (2/13) LinkedInFacebookTwitterEmail this Story
  Customer Intelligence 
  • Two-thirds of online marketers use social ads
    Paid social media advertising is part of about two-thirds of brands' online campaigns, according to a Vizu survey. Social media also plays a role in more than half of predominantly offline campaigns. That trend is increasing the need for marketers to establish meaningful metrics for monitoring the performance of social ads, experts say. ClickZ (2/13) LinkedInFacebookTwitterEmail this Story
  • Half of all ads will be digital by 2018, says Google business chief
    There is a "reasonable probability" that half of all advertising will occur online within the next five years, says Google Senior Vice President and Chief Business Officer Nikesh Arora. That shift will be driven in part by the rise of technologies such as Web-connected TV, Arora adds. "The big tipping point we're waiting for is Internet connected televisions. We're waiting for things going from 'nice-to-have' to 'must-have,'" he says. All Things D (2/12) LinkedInFacebookTwitterEmail this Story
  Media Industry News 
  Case Studies 
  • Switch to mobile presents another chance for news industry
    As consumers switch from PCs to mobile devices, another narrow window of opportunity opens for the news industry to get it right in a new, disruptive medium, writes Cory Bergman, general manager of NBC-owned Breaking News. But mobile presents a different kind of challenge from that of the Web, with mobile users expecting different experiences on their devices and, above all, utility. "Simply extending a news organizations’ current coverage into mobile isn’t enough. We need to solve information problems for our users and drive measurable revenue for our advertisers. Mobile is not merely another form factor, but an entirely new ecosystem that rewards utility," he writes. Media blog (2/13) LinkedInFacebookTwitterEmail this Story
  API News and Events 
  • Don't miss the chance to reshape your digital content business
    Join API and The Poynter Institute Feb. 28-March 1 in Washington, D.C., for Transformative Content Strategies. Led by Clark Gilbert, president/CEO of the Deseret News and Deseret Digital Media, this workshop details how news media innovators are mapping a path to the future with new tactics for growing and engaging audiences with digital content. A program highlight is the Content Model Dashboard, a tool for decision-makers to score their digital operations and determine the right areas to strengthen. LinkedInFacebookTwitterEmail this Story
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Mistakes are part of the dues that one pays for a full life."
--Sophia Loren,
Italian actress

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    American Press Institute
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    About API
    The American Press Institute's purpose is to educate constituencies about the value of newspapers and to provide training, research and best practices for newspaper industry executives. Founded in 1946, API is located in Arlington, Va., at the headquarters of the Newspaper Association of America. The API and NAA Foundation boards voted to merge the NAA Foundation into API in early 2012. The merger was finalized on February 6, 2012, and the new organization retains the API name.

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