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News for the retail industry | December 5, 2012

  Retailer Holiday Watch 
  • PetSmart predicts big holiday spending for pet products
    Doting "pet parents" are on track to spend on gifts for their dogs and cats this holiday season -- some 76% will buy at least one pet gift, says PetSmart CEO Robert Moran. U.S. pet owners spend about $5 billion on their pets during the holidays, according to an industry group. CNBC (11/26) LinkedInFacebookTwitterEmail this Story
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  Seasonal Trends 
  • 4 ways retailers are appealing to holiday shoppers
    Low prices are important, but this holiday season retailers are pulling other tricks out of their bags to bring in consumers, including freebies ranging from coffee and pastries to haircuts and family pictures, contests, exclusive merchandise deals, and even cheaper gas. (12/3) LinkedInFacebookTwitterEmail this Story

 2012 PLM Vendor Marketscape
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  NRF News 
  • What tips the scales when online for the holidays
    When it comes to holiday shopping in these turbulent times, social and mobile optimization can take a back seat for shoppers looking for more simple pleasures like guaranteed on-time delivery and good deals.’s Fiona Swerdlow explains why these were among the highest ranked customer expectations in the recently released 2012 e-Holiday pre-holiday study, and why these fundamental marketing techniques should be front and center of retailer’s holiday plans. Read more. Blog (11/6) LinkedInFacebookTwitterEmail this Story
  • How to prepare your store for crowds, events or protests
    In anticipation events that bring large crowds during the holiday season, NRF has released its 2012 Crowd Management Guidelines. These guidelines, created in collaboration with retail loss prevention executives, examine both the expected and unexpected factors in managing large crowds. This year's edition also has the guidelines in flip book format, providing retailers and their employees with an interactive look at resources such as response protocols for criminal flash mobs and a checklist for promotional sales and special events to keep stores, shoppers and associates safe during the holidays. Learn more. LinkedInFacebookTwitterEmail this Story

Product announcements appearing in SmartBrief are paid advertisements and do not reflect actual NRF endorsements. The news reported in SmartBrief does not necessarily reflect the official position of NRF.
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