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December 14, 2012
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Knowledge for new solutions from the American Press Institute

  Top Story 
  • Times-Picayune reports circulation increase with 3-day publication
    Since reducing print publication to three days a week, New Orleans' Times-Picayune has seen an increase in both subscriptions and online traffic, according to business manager David Francis. Said Editor James O’Byrne: "What is required to do great journalism is not newsprint and ink. What is required to do great journalism is to have great journalists and give them the tools and the training and the necessary support to do their jobs well, and so far we’ve seen a lot of success on that front." blog (12/13) LinkedInFacebookTwitterEmail this Story
  • Guardian pulls away from Facebook after reader changes
    Changes in Facebook's social reader cost the Guardian a large portion of its traffic on the social network, possibly prompting the paper's decision to effectively shut down its Facebook app, writes Mathew Ingram. The move also gives the Guardian greater ability to control its content on the network. "The Facebook app has given us access to a hard-to-reach audience and has helped us learn much more about our new and existing readership which, as a digital first organization, is crucial, [but] we have decided to switch our focus to creating more social participation for our users on our own core properties," Guardian product manager Anthony Sullivan said in a blog post. GigaOm (12/13) LinkedInFacebookTwitterEmail this Story
  • Other News
  • Google offers U.K. magazine titles on Play apps
    Google's Play store added U.K. content to its Magazines section and similar efforts may be forthcoming on the European continent. More than 100 U.K. titles are featured, including celeb mag Hello! and Conde Nast’s Vogue and Traveller, in a strategic move seen as boosting Android's appeal vis a vis Amazon's Kindle and Apple devices. TechCrunch (12/13) LinkedInFacebookTwitterEmail this Story
  Customer Intelligence 
  • Mobile advertising should be sensitive to personal nature of platform
    Given the much more customized and personal nature of the Web on the smaller screens of mobile devices by comparison with PCs, unexpected advertising is widely ignored or brushed aside as disruptive and annoying, according to research commissioned by Tapjoy. With that in mind, advertisers are advised to eschew simply transferring ad forms appropriate for other media to mobile and instead engage users with quick, easy actions for a reward. MediaPost Communications/Marketing Daily (12/13) LinkedInFacebookTwitterEmail this Story
  Media Industry News 
  Case Studies 
  • Major obit coverage leans heavily in favor of men
    Sheer numbers suggest that newspapers are biased in favor of men over women when granting major obituary coverage to notable people. Editors note that many of these personalities achieved their fame in an earlier era when men were more dominant. But Gloria Steinem says that other factors are at play, with the nature of women's great achievements less valued than, for instance, mere wealth accumulation among men. "Women are more likely to be credited with the personal than the political—and also put in one silo. Anything that only affects women is taken less seriously than anything that also affects men," she says. Mother Jones (12/2012) LinkedInFacebookTwitterEmail this Story
  API News and Events 
  • Digital pioneer Hendricks headlines two workshops on sales strategies
    McClatchy's new-media pioneer Christian A. Hendricks presents best-in-class practices for reorganizing sales operations, re-energizing the top line and reviving revenue across products and platforms at Selling Digital Products. The one-day workshops are scheduled in Raleigh-Cary, N.C., with McClatchy Interactive on Feb. 1 and in Orlando at NAA mediaXchange 2013 on April 17. Sign up now for only $100. Prices go up to $200 on Jan. 1. LinkedInFacebookTwitterEmail this Story
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The best preparation for tomorrow is to do today's work superbly well."
--William Osler,
Canadian physician

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    Contact API
    American Press Institute
    4401 Wilson Blvd, Suite 900
    Arlington, VA 22203
    Phone: (571) 366-1000
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    About API
    The American Press Institute's purpose is to educate constituencies about the value of newspapers and to provide training, research and best practices for newspaper industry executives. Founded in 1946, API is located in Arlington, Va., at the headquarters of the Newspaper Association of America. The API and NAA Foundation boards voted to merge the NAA Foundation into API in early 2012. The merger was finalized on February 6, 2012, and the new organization retains the API name.

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