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July 13, 2011
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News for advertising, marketing and media professionals

  Marketing Trends & Research 
  • Google sees interaction as key to display ad future
    Google is betting that stronger forms of interaction can boost the potential of display advertising. YouTube is experimenting with different interactive options to see what makes users click, which so far have produced a fourfold increase in the frequency of users visiting an advertiser's website. Adweek (7/12) LinkedInFacebookTwitterEmail this Story
  • Facebook's cost-per-click for ads jumps 22%
    With more marketers seeing value in and pursuing fans on Facebook, the social network's median cost-per-click for advertising increased 22% in the second quarter over first-quarter prices, according to a study by digital marketing firm Efficient Frontier. Meanwhile, search ad spending in the second quarter was 8%, down from 17% growth in the previous period. DMNews (7/12) LinkedInFacebookTwitterEmail this Story
  • Federal warrants to search Facebook accounts are on the rise
    Facebook accounts are increasingly becoming the targets of law enforcement officers. At least 11 federal warrants for access to Facebook accounts have been executed this year, according to Westlaw. That's nearly double the number from last year. Many account owners were never informed about the warrant. Reuters (7/12) LinkedInFacebookTwitterEmail this Story
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  Company Watch 
  • Electronic Arts acquires social gamer PopCap
    Video game publisher Electronic Arts is moving more aggressively into social-network gaming with its acquisition of PopCap Games. EA's share price dropped with the announcement, as market analysts raised questions about the strategy of transitioning from paid-for games to their social counterparts. The acquisition could cost as much as $1.3 billion, depending performance targets. Reuters (7/12) LinkedInFacebookTwitterEmail this Story
  • Groupon ups the ante by offering a discount on cars
    Groupon is a great place to get a deal on pizza, but the daily-coupon company is offering its first deal on a car. The deal gave buyers $500 off their next deal at LaFontaine Auto dealership in Detroit for $199. Bigger deals for its 80 million customers mean a bigger paycheck for Groupon, which usually takes a 50% cut. Reuters (7/12) LinkedInFacebookTwitterEmail this Story
  • Investors sought as Break Media looks to expand male audience
    Break Media is looking for investors to expand its online offerings to men. The companies sites, including Chickipedia, already draw some 120 million male visitors a month. Lions Gate Entertainment owns 42% of Break Media, but would not comment on the news. Bloomberg (7/12) LinkedInFacebookTwitterEmail this Story
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  Agency News 
  • A digital ad pioneer looks back
    Jonathan Nelson, founder of digital ad shop Organic, recalls the gold rush days of the 1990s Internet business in San Francisco, and the experience of going from being a billionaire on paper to having to lay off half his staff. Nelson is now the CEO of digital for holding company Omnicom, a post he's held since 2009. Adweek (7/12) LinkedInFacebookTwitterEmail this Story
  • Euro RSCG hire expands digital dimension for Volvo
    Euro RSCG New York is adding "digital thought leadership" to its Volvo account with the hire of Allyson Witherspoon as global digital brand director, said agency CEO Jeff Brooks. Witherspoon will oversee 20 staffers as the agency works to help the carmaker "capture more share of the premium segment," Brooks said. DMNews (7/12) LinkedInFacebookTwitterEmail this Story
  Marketer News 
  Interactive Media 
  • News of the World's demise raises digital speculation
    The demise of U.K. newspaper News of the World left its digital presence fragmented, with only a farewell greeting on its website and an offer to buy copies of the last edition. The publication's application, meanwhile, is gone from Apple's App Store. Speculation centers on what parent News International will do with its domain registrations. (7/12) LinkedInFacebookTwitterEmail this Story
  IAB News 
  • Final week to enter the IAB MIXX Awards
    Deadline is Friday July 15
    Winning an IAB MIXX Award is career changing. Digital advertising's most well-known, well-respected agency creatives, brand marketers, and media executives come together once each year to scrutinize, debate, discuss, then reward the most creative and impactful digital campaigns and single executions with IAB MIXX Awards. Time is running out for you to get your most creative and impactful digital work in front of them. Learn more about the international IAB MIXX Awards and enter now at Make sure you are in the running for the most important award in interactive advertising. The deadline is 11:59 p.m. EDT, Friday, July 15. LinkedInFacebookTwitterEmail this Story
  • Filling up fast: IAB Mobile Marketplace is happening next week
    Case studies from Kraft, Red Bull, Sprint, TD Ameritrade. A Consumer Focus Group. Expert Insights For Industry Thought Leaders. The IAB Mobile Marketplace on Monday, July 18, in New York City, is filling up fast and it's not hard to figure out why. Register now for high-level strategy and real-world insights from brands already using mobile to get powerful results from on-the-go consumers. Learn from their experiences so you can capitalize on the unique local, mobile, and social attributes of the platform that's quickly becoming the new main screen. View the full agenda and register at Featured speakers include Heather Hopkins Freeland, Chief Marketing Officer, Gilt City; Derek Handley, Chief Executive Officer and Co-Founder, The Hyperfactory; Brian Wong, Founder, kiip. LinkedInFacebookTwitterEmail this Story
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Cherish all your happy moments; they make a fine cushion for old age."
--Booth Tarkington,
American novelist and dramatist

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