Head & Shoulders wants major leaguers to swing and whiff
Head & Shoulders has declared a "season of the whiff" in promoting the shampoo's new tie-in with Old Spice. The Procter & Gamble brand will use TV, outdoor, digital, social and other media to associate Major League Baseball strikeouts -- the whiff -- with the brand. The company is stoking Twitter with the #Whiff hashtag and rewarding strikeouts by donating to Reviving Baseball in Inner Cities for each one and giving a bonus to the city whose fans tweet the most with the hashtag. Pitcher C.J. Wilson has been signed as a spokesman for the campaign. Advertising Age (tiered subscription model)
Consumer product companies turn to vitamins to boost sales
Procter & Gamble, Pfizer and Arm & Hammer owner Church & Dwight have all acquired dietary supplement makers in the past year, aiming to shore up slowing sales by feeding aging baby boomers' growing demand for vitamins and supplements. The vitamin, mineral and supplement market totaled $23 billion in the U.S. last year, and it's booking between 5% and 7% annual growth, according to Euromonitor International. The Wall Street Journal
Snack-makers must please both consumers' palates and wallets
Snack-makers must keep innovating to create palate-pleasing treats, but still keep consumers' budgets in mind, Sally Lyons Wyatt told Bakeryandsnacks.com in an interview. Wyatt, the executive and general manager for client insight at Symphony IRI Group, said consumers are also watching their waistlines. "Whether it be gluten-free, soy, protein, freshness -- we've seen huge increases on those attributes and it's really getting that right combination to address the consumer needs," Wyatt said. BakeryAndSnacks.com (France)
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Kat Dennings will promote Lipton tea in online ads
Lipton has tapped actress Kat Dennings to appear in online ads for its tea across the AOL and Yahoo networks. "Our consumers juggle busy schedules and are looking for a pick me up so they can take on their busy days. Kat helps bring to life how drinking Lipton is a simple way to re-charge and feel great," said Alfie Vivian, VP Refreshments for Unilever North America. MediaPost Communications/Marketing Daily
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Celiac disease diagnoses are increasing in the U.S.
A study in The American Journal of Gastroenterology revealed celiac disease diagnoses grew from about 11 cases per 100,000 persons to about 17 cases per 100,000 persons between 2000 and 2010. Increased symptom awareness and screening among doctors may have contributed to the higher diagnosis rates, researchers noted. Reuters
Adding dietary fiber reduces risk of stroke, study says
Every 7 grams of dietary fiber that people add to their daily diet leads to a 7% lower risk of hemorrhagic and ischemic stroke, according to U.K. researchers reporting on the website of the journal Stroke. The data did not indicate what fiber types offered the most protection, but researchers said eating an extra serving of beans or two servings of fruit could help meet the goal. MedPage Today (free registration)
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