Pinnacle goes public with year's third-largest IPO | Head & Shoulders wants major leaguers to swing and whiff | Consumer product companies turn to vitamins to boost sales
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April 1, 2013
GMA SmartBrief
News for the food, beverage and consumer packaged goods industry

Company Watch
Pinnacle goes public with year's third-largest IPO
Pinnacle Foods, makers of Lender's frozen bagels and Vlasic pickles, priced its initial public offering at $20 a share in a $580 million deal that is the year's third-largest IPO. Shares began trading Thursday under the ticker PF on the New York Stock Exchange. The Wall Street Journal (3/27)
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Head & Shoulders wants major leaguers to swing and whiff
Head & Shoulders has declared a "season of the whiff" in promoting the shampoo's new tie-in with Old Spice. The Procter & Gamble brand will use TV, outdoor, digital, social and other media to associate Major League Baseball strikeouts -- the whiff -- with the brand. The company is stoking Twitter with the #Whiff hashtag and rewarding strikeouts by donating to Reviving Baseball in Inner Cities for each one and giving a bonus to the city whose fans tweet the most with the hashtag. Pitcher C.J. Wilson has been signed as a spokesman for the campaign. Advertising Age (tiered subscription model) (3/29)
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Consumer product companies turn to vitamins to boost sales
Procter & Gamble, Pfizer and Arm & Hammer owner Church & Dwight have all acquired dietary supplement makers in the past year, aiming to shore up slowing sales by feeding aging baby boomers' growing demand for vitamins and supplements. The vitamin, mineral and supplement market totaled $23 billion in the U.S. last year, and it's booking between 5% and 7% annual growth, according to Euromonitor International. The Wall Street Journal (3/31)
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Snack-makers must please both consumers' palates and wallets
Snack-makers must keep innovating to create palate-pleasing treats, but still keep consumers' budgets in mind, Sally Lyons Wyatt told in an interview. Wyatt, the executive and general manager for client insight at Symphony IRI Group, said consumers are also watching their waistlines. "Whether it be gluten-free, soy, protein, freshness -- we've seen huge increases on those attributes and it's really getting that right combination to address the consumer needs," Wyatt said. (France) (4/29)
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Advertising & Marketing
Kat Dennings will promote Lipton tea in online ads
Lipton has tapped actress Kat Dennings to appear in online ads for its tea across the AOL and Yahoo networks. "Our consumers juggle busy schedules and are looking for a pick me up so they can take on their busy days. Kat helps bring to life how drinking Lipton is a simple way to re-charge and feel great," said Alfie Vivian, VP Refreshments for Unilever North America. MediaPost Communications/Marketing Daily (4/1)
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Retail Spotlight
Santoni's starts shuttle service to drive shoppers to the store
Baltimore grocer Santoni's has launched a shuttle service to help customers without transportation or access to nutritious foods get to the store. The 82-year-old independent grocery store rolled out the free service on Monday. Progressive Grocer (3/29)
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Hot Topics
Health & Wellness
Celiac disease diagnoses are increasing in the U.S.
A study in The American Journal of Gastroenterology revealed celiac disease diagnoses grew from about 11 cases per 100,000 persons to about 17 cases per 100,000 persons between 2000 and 2010. Increased symptom awareness and screening among doctors may have contributed to the higher diagnosis rates, researchers noted. Reuters (3/29)
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Adding dietary fiber reduces risk of stroke, study says
Every 7 grams of dietary fiber that people add to their daily diet leads to a 7% lower risk of hemorrhagic and ischemic stroke, according to U.K. researchers reporting on the website of the journal Stroke. The data did not indicate what fiber types offered the most protection, but researchers said eating an extra serving of beans or two servings of fruit could help meet the goal. MedPage Today (free registration) (3/28)
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GMA News
Cross registration off of your to-do list
At the 2013 Consumer Complaints Management Conference in May, GMA will gather consumer affairs and complaint management specialists from the food, beverage and CPG industry to address the latest techniques and processes used to provide unbeatable customer service.

On May 8-10 at the Hyatt at Fisherman’s Wharf in San Francisco, attendees will gain real-world, actionable items for dealing with complaints, learn innovative strategies for brand management, and develop valuable industry contacts during this two-day event.

From collecting data, to engaging in social media to understanding related legal issues, this conference provides an opportunity to invest in you, your company and the brand it represents by examining the most current topics in complaint management. See the updated agenda.

Cross registration off of your to-do list by visiting the conference website and registering today!

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