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March 4, 2013News for the cable and broadband industry

  Business News 
  • Analysis: ESPN won't be threatened by new national rival
    ESPN is set to officially gain a new sports programming rival Tuesday, when Fox unveils its long-rumored national sports network. However, the new network isn't likely to come close to matching ESPN's affiliate fees, though analysts predict the fees will be higher than those currently brought in by Speed TV and Fuel, which will be replaced. Variety (subscription required) (3/3) LinkedInFacebookTwitterEmail this Story
  • GMC TV will change name to UP, keep inspirational focus
    GMC TV on Sept. 1 will rebrand itself as UP, but will retain its inspirational programming format. GMC parent Gospel Music Channel, a unit of InterMedia Partners, will be known as Up Entertainment. "Nothing's changing on the channel programmatically, but it's a way for us to bring clarity to the brand, and it gives punch to the network's message of a place where viewers can turn to be uplifted, entertained and inspired," GMC TV President and CEO Charley Humbard said. Multichannel News (3/3) LinkedInFacebookTwitterEmail this Story
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  Programming News 
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  Eye on Video 
  • News Corp., Disney start talks to resolve Hulu impasse
    News Corp. and Walt Disney Co., each of which controls roughly one-third of Hulu, reportedly have started negotiations over the site's future that could include one buying the other out. Comcast controls the other third of the video site, but its ownership of NBC precludes it from having a vote. News Corp. and Disney have disagreed about the direction of the site, with the former favoring its subscription model and the latter preferring to focus on its ad-supported business. The Wall Street Journal (3/1) LinkedInFacebookTwitterEmail this Story
  Marketing Trends 
  • Startup HitBliss pays users to screen ads
    HitBliss lets users watch ads from Liberty Mutual, Dr Pepper and Aflac, among other marketers, in exchange for credits to purchase online TV shows and movies. The startup, which initially is featuring content from NBCUniversal, Starz and Paramount, offers a $1.99 credit for two minutes of ad viewing for users who allow access to their browsing history and past purchases, but those who don't want to share personal data will have to watch ads for five minutes to get the same credit. Advertising Age (tiered subscription model) (3/1) LinkedInFacebookTwitterEmail this Story
  • Panera's Rube Goldberg spot shows daily cycle of goodness
    An ad for Panera by Cramer-Krasselt uses a Rube Goldberg contraption to demonstrate a daily cycle of food-making and charitable giving of leftover baked goods, writes Tim Nudd. The commercial shows a baker laying out fresh dough, leading to a series of triggers and effects such as tomatoes being watered, chickens eating feed and a sign unfurling to proclaim the daily food giveaway to the homeless. "We thought that by doing it with artisans and embracing their craftsmanship, we were somehow also embracing the style of the brand," says Antonio Balseiro, the spot's co-director. Adweek (3/1) LinkedInFacebookTwitterEmail this Story
  Hot Topics 

Top five news stories selected by CTAM SmartBrief readers in the past week.

  • Results based on number of times each story was clicked by readers.
  Association News 
  • Recognizing excellence in cable and content marketing for 30 years
    The Mark Awards is celebrating 30 years of identifying award-winning campaigns within the cable industry. Reflecting back, CTAM pulled together a collection of marketing campaigns from 1983 top honors to what's winning now. Mark your place in history; the deadline for entries is March 27. Enter now! LinkedInFacebookTwitterEmail this Story
  • The battle of the living room heats up
    Major digital platform providers such as Google, Apple, Microsoft and even Amazon have set their sights on the TV -- what they see as the next screen to dominate. The existing TV service providers, programmers and advertisers aren't going to take this lying down. Discover why consumers are shifting their use of the TV and the opportunity it is creating for platform providers to make a play for the future of the living room during the next CTAM Wired on March 20 at 4 p.m. ET. Register now. LinkedInFacebookTwitterEmail this Story
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  People & Personalities 
  • Olbermann floats a return to old stomping ground at ESPN
    Keith Olbermann, a popular anchor at ESPN's SportsCenter in the mid-1990s, reportedly wants to return to the sports giant's lineup. However, ESPN chief John Skipper, with whom Olbermann recently had dinner, said his return to the network isn't likely anytime soon. "There are not that many successful examples of people who have come back, in part because it's like water filling a vacuum," Skipper said. "When somebody leaves, somebody else fills their place." The New York Times (tiered subscription model) (3/3) LinkedInFacebookTwitterEmail this Story
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Digital Marketing & Operations ManagerCTAMNational Harbor, MD
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Cable Splicing Tech- BeckleyFrontier CommunicationsBeckley, WV
Telecommunications Systems Engineer CitrixSanta Clara, CA
Telecommunications TechnicianSAICWashington, DC
Director Channel Marketing - Retail Vertical MarketingAT&TMultiple Locations, United States
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