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December 31, 2012
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Latest news on mobile apps

  Industry Highlights 
  • Subway Time app offers NYC riders a limited train schedule
    New York City's Metropolitan Transportation Authority has released an iPhone application that offers information on when subway trains will arrive at stations on seven of the city's 24 lines. The tool relies on signal technology deployed during the past 11 years. Early reviewers say the app isn't fully accurate and that its interface needs improvement. Bloomberg (12/28) , The Wall Street Journal (12/28) LinkedInFacebookTwitterEmail this Story
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  Marketing & Monetization 
  • Christmas rush spikes cost of acquiring loyal app users
    The annual marketing push in advance of Christmas drove the average cost of iOS loyal customer acquisition up from the year's low of $1.06 in October to $1.38 in November, according to Fiksu. During the same period, average free downloads for the top 200 iPhone apps in the U.S. declined from 5.4 million a day to 4.57 million a day. This year, instead of relying on the annual Apple freeze on App Store submissions, app marketers spent "more freely to get up into the coveted top apps lists before the flood of new users," writes John Koetsier. TechCrunch (12/28) , VentureBeat (12/28) LinkedInFacebookTwitterEmail this Story
  Wireless Ecosystem 
  • Samsung may release a Tizen-based phone soon
    Samsung is rumored to be readying its first device based on the open-source Tizen mobile operating system. A report indicates the phone might be used for the Japanese DoCoMo network. "The Korean firm's decision to be involved with Tizen surprised many, since it appears to go against its commitment to Android, however the move shows it is diversifying its options," writes Jon Russell. (12/31) LinkedInFacebookTwitterEmail this Story
  Marketers Needs 
  • Swarovski used mobile to move the brand closer to customers
    Swarovski's redesign of its tablet experience and creative campaigns within applications increased the number of fans who access its content via mobile devices to 40%. The luxury brand ran several mobile optimized campaigns such as "The Style Elite of FNO [Fashion's Night Out]" that featured "look books" by users. "The ultimate goal is to leverage mobile in a way that will give us a shorter path to our consumers and make the brand more accessible, from both a brand and logistical perspective," says Yelena Leshchinsky, head of communication and social media. Luxury Daily (12/28) LinkedInFacebookTwitterEmail this Story
  Developer Corner 
  • Marketing stories drove app success beyond the usual games
    The sellers of promotional tools and aggregators of increasingly similar games enjoyed more success in 2012 than most developers fighting to be discovered, writes game blogger Tadhg Kelly. Marketing stories driving success include the rise of crowdfunded application development and cause-related programs. "The important word here is belief. Marketing stories are not rational analyses based on studying metrics or performance; they are derived largely from a narrativised understanding of games and what they mean," Kelly writes. TechCrunch (12/30) LinkedInFacebookTwitterEmail this Story
  Public Policy 
  • FCC promises to speed applications for in-flight broadband
    The Federal Communications Commission is promising that new rules it adopted will lead to 50% faster processing of applications for airlines looking to add in-flight broadband services. "Whether traveling for work or leisure, Americans increasingly expect broadband access everywhere they go," says Julius Genachowski, FCC chairman. Adweek (12/28) LinkedInFacebookTwitterEmail this Story
  MMA News 
  • Webinar: Going mobile -- Top 3 privacy tips for 2013 (Feb. 6)
    Strong privacy practices are no longer optional for mobile applications. Not only are they a requirement dictated by government and app stores, but they are demanded by consumers who weigh privacy heavily in their decision on whether to engage with your app. Why should mobile privacy matter to you? Which industry regulations affect your business? What should you be focusing on in 2013 when it comes to privacy? Join Brian Wiechowski, Director of Business Development -- Mobile Solutions at TRUSTe, in a webinar that will help answer the above questions and also cover the following topics: Mobile Privacy 101: compliance, brand, and consumer engagement; State of the industry: regulation, self-regulation, and consumer behaviors' Your top three priorities for 2013: privacy policies, data collection, and consumer preference. Learn more and register for this free webinar. LinkedInFacebookTwitterEmail this Story
  • Webinar: Mobile Marketers' Dream in 2013: How Apple Passbook Ushers in the Third Mobile Marketing Wave
    Passbook is the new mobile marketing imperative: how to leverage it to drive sales, boost loyalty, and increase customer engagement. Passbook adoption will skyrocket in 2013, as Marketers close the books on this Holiday season and gear up for the year ahead. Apple Passbook offers companies a groundbreaking opportunity to engage mobile consumers with coupons, tickets, loyalty cards, membership passes and more -- that are both dynamic and highly relevant (time- and location-aware). Marketers can deliver offers with ease and speed, centralized on their customers' mobile devices, letting them more effectively close the loop from acquisition and engagement, to conversion. Join us online to discuss Passbook strategies and understand: The essential new role of Passbook in the mobile marketing mix; How passes can bolster your existing app strategy -- or offer you a conduit to your customers' phones for the first time; How passes work as powerful "lightweight" apps, that can be updated in real-time; How to easily execute Passbook campaigns without writing code or being a developer. Register to attend. LinkedInFacebookTwitterEmail this Story
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  Editor's Note 
  • SmartBrief will not publish Tuesday
    In observance of New Year's Day, SmartBrief will not publish Tuesday. Publication will resume Wednesday. Enjoy the holiday! LinkedInFacebookTwitterEmail this Story
Never tell your resolution beforehand, or it's twice as onerous a duty."
--John Selden,
English jurist and scholar

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