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March 20, 2013
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Knowledge for new solutions from the American Press Institute

  Top Story 
  • Buzzfeed pitches native-ad network to agencies
    Buzzfeed is building a native-advertising network to place sponsored content from its advertisers on other websites. The network, which Buzzfeed is shopping around to agencies, will allow brands to place headlines and images on sites such as The Awl, and Dealbreaker. "We always wanted the business not to be limited by the scale of our site," said Buzzfeed President Jon Steinberg. "That means figuring out places do what we do other than on" Advertising Age (tiered subscription model) (3/19) LinkedInFacebookTwitterEmail this Story
  • New York Times' digital-subscription success an evolving effort
    The New York Times' recruitment of digital subscribers, who number 640,000, has not been a simple or static effort but rather has involved multiple marketing techniques, said Paul Smurl, vice president of paid products at "Just because you've sold subscription in print -- I know it's an obvious point -- but that doesn't mean you can do it online," Smurl told attendees at the Digital Innovators' Summit in Berlin. The Media Briefing (3/19) LinkedInFacebookTwitterEmail this Story
  • More timely sales data required for U.S. magazines
    U.S. magazines with circulations topping 250,000 will be required as of July to report initial sales data to the Alliance for Audited Media by the end of the month after an issue's publication month. The rule replaces previously voluntary compliance for reporting via the AAM's online Rapid Report service. Adweek (3/19) LinkedInFacebookTwitterEmail this Story
  • Huffington Post a digital marketing model for brands
    The Huffington Post's editorial model, with constant news updates to fit the audience and a bid to reach readers wherever they might be on different devices, can also serve brands well. Inviting consumer engagement is also key, as well as sharing via social media. "One of the most fundamental dynamics of publishing is to connect content and conversation. It's time to move beyond consumption and engagement, and translate [content] into social actions," Huffington Post publisher Janet Balis said. (3/19) LinkedInFacebookTwitterEmail this Story
  • Other News
  • NewsCred to expand brand-marketing model after fundraising round
    NewsCred, which harvests content from hundreds of news sites to provide material suitable for brands, has raised $15 million in funding. The service model, says co-founder Shafqat Islam, elides some of the issues associated with content advertising and instead uses material generated without brand purposes in mind. NewsCred plans to pursue international growth and smaller publishers. TechCrunch (3/19) LinkedInFacebookTwitterEmail this Story
  Customer Intelligence 
  • IAB releases SafeFrame 1.0 specifications
    The Interactive Advertising Bureau is moving to a new phase in digital advertising metrics with its official release of SafeFrame 1.0 specifications. "[T]he new standards strengthen the evaluation of digital media and promote cross-platform comparisons" by measuring how long the ad is in view and helping determine viewable impressions, writes Laurie Sullivan. Researchers predict that viewable impressions will be a critical factor in increasing average CPMs, Sullivan writes. MediaPost Communications/Online Media Daily (3/19) LinkedInFacebookTwitterEmail this Story
  Media Industry News 
  Case Studies 
  • Calderone: Media's problems before Iraq war remain
    Many of the same people and conditions that influenced the U.S. media's coverage ahead of the invasion of Iraq 10 years ago remain in place, writes Michael Calderone. Much of the problem lies with the ways reporters use and are used by their sources, who are often quoted anonymously. The Washington Post's Walter Pincus, one of the more skeptical journalists a decade ago, says he worries that reporters "fall so much in love with quoting people that we don't analyze what it is they're saying." The Huffington Post (3/19) LinkedInFacebookTwitterEmail this Story
  API News and Events 
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    The American Press Institute's purpose is to educate constituencies about the value of newspapers and to provide training, research and best practices for newspaper industry executives. Founded in 1946, API is located in Arlington, Va., at the headquarters of the Newspaper Association of America. The API and NAA Foundation boards voted to merge the NAA Foundation into API in early 2012. The merger was finalized on February 6, 2012, and the new organization retains the API name.

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