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February 11, 2013
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News for advertising, marketing and media professionals

  Top Story 
  • Super Bowl advertisers got big Web traffic boost
    Super Bowl viewers went online to research advertised products, according to an eXelate analysis. Big game advertisers' Web traffic was 23% higher than usual on Super Bowl Sunday, and 46% higher than usual on the following Monday. "These spikes in activity were especially noticeable during the halftime show and blackout," says eXelate Senior Vice President of Analytics Kevin Lyons. MediaPost Communications/Online Media Daily (2/8) LinkedInFacebookTwitterGoogle+Email this Story
Want big bucks for your company?
You want to sell your business, and you want to ensure that you get the best possible price. By taking 7 simple steps, you can dramatically improve your chances of attracting buyers and getting big bucks for your business. Read the article and learn the 7 steps.

  Marketing Trends & Research 
 
  • Ohio, Minn. governors float ad-tax proposals
    For the first time since a failed Florida attempt in 1987, two U.S. governors are proposing state taxes on business services, including advertising, threatening revenue streams for local broadcasters, publishers and outdoor-display owners. Both Gov. John Kasich, R-Ohio, and Gov. Mark Dayton, D-Minn., are considering as part of their budgets for 2014 plans to reduce state sales taxes. "It's still early in the process, but anytime these issues show up, we have to take it seriously," says Keith Scarborough, the Association of National Advertisers' senior vice president for government relations. Adweek (2/8) LinkedInFacebookTwitterGoogle+Email this Story
The ROI of Privacy with TRUSTe Solutions
Investment in a Data Privacy Management Platform can deliver significant, positive financial returns for corporate bottom lines. The "Total Economic Impact (TEI) of TRUSTe" Study explains how Forrester Analysts calculated a 151% ROI for TRUSTe customers. Download the study now.

  Company Watch 
 
  • Web users aren't making a beeline for Vine
    Just 1.7% of Web users have signed up for Twitter's Vine service, and 86.5% of users say they've never heard of the new tool, according to an AYTM Market Research survey. Still, the service's launch is prompting many Web marketers to reevaluate their social video strategies. "Vine may be a good opportunity for brands looking to link up their paid, owned and earned strategies," this article notes. eMarketer (2/8) LinkedInFacebookTwitterGoogle+Email this Story
  • Google's Enhanced Campaigns brings fears of higher CPC
    Early reaction to Google's Enhanced Campaigns feature suggests that unifying AdWords across a variety of devices will cost advertisers more. "We expect Google's enhanced campaigns to accelerate mobile adoption, which could create more competition -- and potentially higher cost per click," says Kenshoo Search GM Will Martin-Gill. Mella Media mobile lead Jordan Greene predicts artificial inflation because of mobile/desktop conflation, adding that advertisers "will potentially need a good amount of labor to adapt their existing campaigns into 'enhanced' shape." MediaPost Communications/Data and Targeting Insider blog (2/8) LinkedInFacebookTwitterGoogle+Email this Story
Use your data. Reach your customers. Meet your digital marketing objectives.
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  Agency News 
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  Marketer News 
  • Four Seasons hopes sharing shoe pics will boost foot traffic
    New York's Four Seasons hotel is running a footwear photo booth where Fashion Week attendees can take snapshots of their shoes and share the results via Twitter and Instagram. The campaign is intended to create an association between the Four Seasons and Fashion Week for people who can't attend in person. Luxury Daily (2/8) LinkedInFacebookTwitterGoogle+Email this Story
  Interactive Media 
  • Starbucks goes social with snowstorm
    Starbucks began planning Wednesday for real-time Snow Day-themed Twitter and Facebook ads to run as East Coast brand fans coped with the snowstorm that hit on Friday. "We always want to stay highly relevant to what's going on. We want to be a part of [consumers'] decisions as they get ready for the weekend in terms of their product needs, such as coffee," said spokeswoman Linda Mills. Adweek (2/8) LinkedInFacebookTwitterGoogle+Email this Story
  Hot Topics 

Top five news stories selected by IAB SmartBrief readers in the past week.

  • Results based on number of times each story was clicked by readers.
  IAB News 
  • Sold out: IAB Annual Leadership Meeting
    Get your name on the waiting list now! Does marketing success derive from a game-changing idea -- the position, the strategy, the slogan; the emotional evocation that differentiates one brand from another -- or can big data lead us to the same results? The conversation dominating the advertising industry dominates the stage at the most important industry event of 2013. Check out the agenda for the IAB Annual Leadership Meeting. Hear from Tim Armstrong, Chairman and CEO, AOL; Jonah Peretti, Founder and CEO, BuzzFeed; Nate Silver, Author, Statistician, and Founder, FiveThirtyEight.com; Jim Speros, EVP and CMO, Fidelity Investments; Susan Wojcicki, SVP, Advertising, Google; and many more advertising thought leaders. Learn more and add your name to the waiting list. LinkedInFacebookTwitterGoogle+Email this Story
  • Want to know more about the IAB Digital Media Sales Certification?
    The January window has ended and the next test window starts April 1. Take a giant step in your career by taking the IAB Digital Media Sales Certification exam. Hundreds of your colleagues are already certified and making a difference -- for themselves and their company. For further details and to find out if you are eligible please visit our website. LinkedInFacebookTwitterGoogle+Email this Story
Learn more about IAB ->About | Join | IAB News | Interactive Resources | Insights & Research | Events

 
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  SmartQuote 
The only man I know who behaves sensibly is my tailor; he takes my measurements anew each time he sees me. ... The rest go on with their old measurements and expect me to fit them."
--George Bernard Shaw,
Irish playwright


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