| November 28, 2012 | News for the food, beverage and consumer packaged goods industry |
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| Company Watch |  |  |
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- Pantene debuts Age-Defy hair care line
Procter & Gamble brand Pantene has introduced Age-Defy, a line of hair care products to counter loss of strength and diameter in aging hair. “Understanding what really happens to hair as we age has been a big effort for us at Pantene,” said Pantene Principal Scientist Emily Overton. The line includes shampoo, conditioner, masque and thickening treatment. Drug Store News
(11/27)      
| Trends | | |
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- Seeds planted for organic marketing program
The Organic Trade Association is meeting with organic food producers and other stakeholders to discuss creation of a marketing program with advertising, education and research. Organic food currently accounts for just 4% of U.S. retail food sales, and the potential marketing effort would help educate consumers about the benefits of organic products. Supermarket News
(11/28)
| Advertising & Marketing | | |
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- Wieden+Kennedy to craft Super Bowl spot for Oreo
Mondelez International has awarded the 2013 Super Bowl spot for Oreo to Wieden+Kennedy, which was asked to pitch ideas against Draftfcb. Both companies will continue to work for Mondelez, as the Kraft spinoff has decided to use a multiagency structure. Mondelez rep Laurie Guzzinati says W+K is "the right partner for us with their history of understanding [Super Bowl advertising] in a very meaningful way and getting to creative breakthrough advertising," but she added that it is "not an Oreo agency." Advertising Age (tiered subscription model)
(11/27)
| Retail Spotlight | | |
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- Market opens in underserved Calif. community
Northgate Gonzalez Markets, financed by the California Fresh Works Fund through U.S. Bank, has opened in underserved Inglewood, Calif. "By working with valued partners and leveraging the benefits of the New Markets Tax Credit Program, we're committed to serving as a financial resource for those working to expand access to fresh, quality foods," said Maria Bustria-Glickman, vice president of U.S. Bancorp Community Development, a subsidiary of U.S. Bank. Progressive Grocer
(11/27)
| Health & Wellness | | |
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- Report: Grocery purchases reflect dietary shortfalls
A report that examines U.S. food purchases found that consumers are not meeting federal dietary guidelines, and the healthfulness of the average shopping basket did not improve between 1998 and 2006. Shoppers are not buying enough fruits, vegetables and foods with whole grains, the study found. Progressive Grocer
(11/27)
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