| May 15, 2012 | News for the confectionery industry |
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| Market Trends |  |  |
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- EXPO showcases salty, sweet launches
The NCA's Sweets & Snacks EXPO is the largest event of its kind, according to NCA spokesperson Susan Whiteside, with nearly 570 exhibitors this year demonstrating the newest salty and sweet product launches. Interesting items featured at the show include flavored temporary tongue tattoos called Tung Toos, and the Sanders Potato Chip Chocolate Bar. The Charlotte Observer (N.C.)/Chicago Tribune
(5/14)     
- New logo, tagline part of Kellogg's brand makeover
Kellogg is revamping its cereal brand with an updated logo, new website, the tagline "Let's Make Today Great," and a campaign stressing the importance of breakfast. "Refreshing the Kellogg's brand, which has been trusted by generations of consumers, required careful research and thinking, and these changes help us better convey our brand's purpose and values to today's consumers," said chief marketing officer Mark Baynes. The Detroit News
(5/15)
| Diet & Health | | |
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- In poll, cost is top deterrent to healthy eating
A poll in ShopSmart magazine finds 88% of women make excuses for their eating habits, with price being the top excuse, used by 57% of the women surveyed. "It can be easy to make excuses, but if you know how to shop for the right foods, healthy eating can become a choice so easy that it becomes as automatic as reaching for the phone to order a pizza," said editor in chief Lisa Lee Freeman. Progressive Grocer
(5/14)
| Association News | | |
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Register for 2012 Resident Course in Confectionery Technology
The 2012 Resident Course in Confectionery Technology, or "Candy School," will take place July 15-27 in Madison, Wis.
Read more
about the two-week educational event and register today.
NCA members receive a special discounted rate. Contact
Laura Shumow.
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What happens if your data is breached?
Does your company take orders over the Internet? Do you store your customers' credit card information? Do you store your employees' Social Security or driver's license numbers? Are you able to determine and what your financial exposure would be if this data fell into the wrong hands? The NCA Insurance Program has access to the leading markets and a proprietary policy for network security liability coverage with affordable coverage for today's confectionery manufacturers, distributors, and brokers. Contact Bonnie Gauerke at (800) 222-4664, ext. 1635, or blg@telcominsgrp.com for a quote today.
| Science & Technology | | |
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| International | | |
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- Partnership takes aim at child labor
A public-private partnership between the International Cocoa Initiative and the International Labour Organisation is working to end the use of child labor on cocoa farms in West Africa. "By addressing the root causes of child labour as well as the symptoms, and by involving all key actors of the sector, the holistic approach of this project will ensure its effectiveness and sustainability, and broaden its impact," said ICI executive director Nick Weatherill. ConfectioneryNews.com (France)
(5/14), Confectionery Production
(5/15)
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