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January 18, 2013
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News for the non-alcoholic refreshment beverage industry

  Industry News 
  • Odwalla debuts a simpler design
    Odwalla has updated the look of its beverage bottle for the first time in six years, creating a cleaner, less-cluttered look and a color-coded system that helps shoppers find the category they want. The Coca-Cola-owned brand will debut updated packaging for food bars in February. (1/17) LinkedInFacebookTwitterEmail this Story
  Health and Nutrition 
  • Shift emerges in how consumers define healthy food
    While more shoppers say they are paying attention to nutrition and trying to choose healthful food, their definition of healthy has shifted to include food that is natural and organic, according to Technomic. "There's a shift happening in terms of what actually defines healthy for them," Vice President Darren Tristano said. "We're seeing more consumers gravitate toward health-halo claims -- such as local, natural and organic, as well as whole wheat and free range." Progressive Grocer (1/16) LinkedInFacebookTwitterEmail this Story
  Environment Watch 
  • Milking more sustainability from jugs and crates
    Milk jugs have gotten as thin as they can get, but recycling rates can be improved. Plastic milk crates last for years and can be recycled, but the industry loses nearly 20 million crates a year, mostly because of theft, which hampers sustainability because replacements must be made. (1/17) LinkedInFacebookTwitterEmail this Story
  Marketing Report 
  • Coca-Cola puts money toward saving real polar bears
    Coca-Cola has donated $4 million toward the World Wildlife Fund's Arctic-preservation efforts, hoping to help protect polar bears -- whose virtual versions populate its commercials -- from the effects of climate change. "Polar bears have been a much-loved part of our iconic Coca-Cola advertising for over 90 years and because of this strong tie, and our partnership with the WWF, we want to help create a future for polar bears and their Arctic home," says Coca-Cola's Hilary Quinn. The brand's donation kicks off a European campaign to raise awareness about the troubles in the polar bear's habitat. Reuters (1/17) LinkedInFacebookTwitterEmail this Story
  • Some marketers cool on Super Bowl ad previews
    Some marketers say they won't be previewing their Super Bowl ads online ahead of the big day, hoping their ads will generate more buzz if they're able to genuinely surprise game watchers. Others, including Kraft, will release a teaser and save the full spot for the game. Kraft will release a teaser of the ad for its MiO Fit liquid water enhancer before unveiling the full 30-second spot during the third quarter. "We prefer keeping it a surprise for our consumers," said Doug Weekes, vice president for refreshment beverages at Kraft. The New York Times (tiered subscription model) (1/17) LinkedInFacebookTwitterEmail this Story
  Regulatory and Legislative Update 
  • Benchmarks are key to meeting dairy-safety requirements
    Dairy companies must establish a benchmarking system that allows easy analysis of food-safety indicators and shows how they stack up against goals. Benchmarks would include identification of food-safety criteria, trend analysis and establishment of protocols if goals are not met. (1/17) LinkedInFacebookTwitterEmail this Story
  ABA News 
  • The ABA tweets: Follow us on Twitter
    Now you can follow the ABA on Twitter! We keep you updated daily on the latest beverage industry news and bring you the information you need. Follow us today @Ameribev. LinkedInFacebookTwitterEmail this Story
If I had my life to live over, I would perhaps have more actual troubles but I'd have fewer imaginary ones."
--Don Herold,
American humorist, writer and cartoonist

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