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March 27, 2013
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  • Facebook brings FBX ads to desktop users' news feeds
    Retargeted ads from sites such as Zappos, Zipcar and Bonobos will appear in Facebook users' news feeds thanks to a move by Facebook to incorporate ads from its FBX ad exchange into the feeds. The shift could lead to increased FBX pricing, which has been 82% lower than for conventional Web retargeting. "More demand will always make the auction more competitive," Facebook's Brian Boland says. Advertising Age (tiered subscription model) (3/26) LinkedInFacebookTwitterEmail this Story
  • Google tool will help calculate ROI on mobile campaigns
    Google has unveiled a new tool dubbed "Full Value of Mobile," which promises to calculate the return on investment of businesses' mobile-marketing efforts. The calculator aims to track metrics such as phone calls directly generated by mobile ads, and to provide insights into the relative effectiveness of cross-platform and single-platform campaigns. TechCrunch (3/26) LinkedInFacebookTwitterEmail this Story
  Getting the Word Out 
  • Mountain Dew goes mobile, social to introduce new drink
    Mobile, expandable banner ads on ESPN's mobile site invite users to learn more about Mountain Dew's new Kickstart beverage and spread the word via social media. The mobile-optimized page includes an appeal for users to share moments on a Dawn Patrol Report by tagging their Instagram photos. Mobile Marketer (3/26) LinkedInFacebookTwitterEmail this Story
  • McCann Erickson New York turns up its social media focus
    McCann Erickson New York is launching an expansion of its McCann Social division -- which will now be called McCann Always On -- with plans to add about 30 employees. The division, under the direction of global chief Kandace Hudspeth, will help brands such as Nestlé and General Mills run their social media marketing operations. "I grew up in digital," Hudspeth says. "I'm a digital native, and I believe in the opportunity that brings." The New York Times (tiered subscription model) (3/26) LinkedInFacebookTwitterEmail this Story
  Developer Update 
  • Use jQuery to build snazzier responsive websites
    A few jQuery plugins can make a big difference when you're building a responsively designed website, writes Jean-Baptiste Jung. Consider using SlabText.js to handle your headlines, jQuery Masonry to build dynamic grid layouts or FitVids.js to handle fluid-width embedded videos. (3/26) LinkedInFacebookTwitterEmail this Story
  Design Corner 
  • User engagement is all in the game, study finds
    Web designers looking to increase user engagement should consider introducing game elements into their websites, says Gigya marketing manager Victor White. A Gigya study of billions of user actions on branded sites found that gamified design elements helped increase commenting by 13%, social sharing by 22% and content discovery by 68%. VentureBeat (3/26) LinkedInFacebookTwitterEmail this Story
  Small Businesses & Entrepreneurs 
  • Is your site's SEO out of date?
    Business owners should make a point of properly auditing their website's search engine optimization at least once or twice a year, AJ Kumar writes. That means checking tags, cleaning up broken links and comparing your site to those of your rivals. "If a business website isn't properly optimized for search, it's most likely missing out on a significant amount of traffic," Kumar writes. Entrepreneur online (3/26) LinkedInFacebookTwitterEmail this Story
  Association News 
  • Winners of the 2013 Internet Advertising Competition Awards announced
    The Web Marketing Association announces the winners of its annual Internet Advertising Competition Awards, an effort to honor excellence in online advertising and to recognize the individuals and organizations responsible for the best in Internet marketing. The IAC Awards are the first and only industry-based advertising award competition dedicated exclusively to online advertising. The Competition website with a complete list of winners is located here. Biggs|Gilmore is recognized with the 2013 Top Agency Award, winning 24 IAC Awards. Their awards include 8 Best of Industry awards and 16 Outstanding awards. This is the fourth time in the past five years Biggs|Gilmore has been recognized with this honor. Nine additional organizations were recognized as Outstanding Advertising Developers in the 2013 IAC Awards for winning 6 or more awards. They are: VML (17), POSSBLE (16), Sapient/SapientNitro (13), TMP Worldwide (13), BGT Partners (12), BlueRush (11), Cartoon Network (11), TBWA \ Tequila (11) and Acxiom (10). LinkedInFacebookTwitterEmail this Story
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--Albert Camus,
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