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January 11, 2013News for marketing professionals

  Breaking News 
  • Displays will push "Super Team" of Pepsi, Bud Light and Doritos
    PepsiCo and Anheuser-Busch InBev are teaming together again, this time for in-store Super Bowl promotions that will place Bud Light alongside Pepsi and Doritos with the tagline "Super Bowl. Super Team. Super Party." "In-store marketing and merchandising is getting more and more important, and having these three brands on the same displays could potentially be very powerful," says John Sicher, Beverage Digest's editor and publisher. Advertising Age (tiered subscription model) (1/10) LinkedInFacebookTwitterEmail this Story
  Company News 
  • Axe contest will launch winners into space for Apollo line
    Axe is launching an Axe Apollo Space Academy as part of a contest to send 22 people into space and promote a new Apollo line of products. Contestants must create astronaut profiles that will be judged by a popular vote. Finalists will attend a space camp in Florida, and selected winners will be able to ride the Space Expedition Corp.'s Lynx into suborbital space, a prize worth about $100,000. Bartle Bogle Hegarty's London office came up with the idea for the contest and is promoting it with commercials using the tagline "Leave a man. Come back a hero." The New York Times (tiered subscription model) (1/10) LinkedInFacebookTwitterEmail this Story
  • Lenovo debuts 27-inch Table PC platform for family, businesses
    Lenovo is readying a new class of 27-inch Table PCs that sit flat on a table and can be used by two or more people at the same time. The Chinese manufacturer plans to work on applications for the new computer, called the IdeaCentre Horizon Table PC, in their home market before attempting a U.S. rollout by summer, with a price target of $1,700. Chief Marketing Officer David Roman says the family-oriented PCs could also be used for business collaboration. Advertising Age (tiered subscription model) (1/10) LinkedInFacebookTwitterEmail this Story
  • ABC sees brisk sales for higher-cost Oscar spots
    ABC is fetching between $1.65 million and $1.8 million for 30-second spots in its Academy Awards telecast, up slightly from last year, and is nearly sold out. "We haven't been this well sold, this early, in over a decade," says Senior Vice President of Prime-Time Sales Debbie Richman. Ratings dipped during the recession and vary wildly, depending upon the slate of Best Picture nominees and the telecast hosts -- this year will have "Family Guy" creator Seth MacFarlane at the helm. Samsung and Apple are slated to be among the sponsors. Advertising Age (tiered subscription model) (1/10) LinkedInFacebookTwitterEmail this Story
  • Other News
  Market Trends 
  • Marketers say mobile is still a tough nut to crack
    Ad-industry executives debated the role of mobile devices in brands' media strategies at a Consumer Electronics Show panel this week. Cross-platform and integrated campaigns are becoming a vital part of online marketing, execs said, but finding the right balance while maintaining a coherent campaign identity can be tricky. "We say human first instead of mobile first. ... We're actually creating one experience, but it can go in so many places," says Alastair Green, executive creative director at Team One, a Saatchi & Saatchi subsidiary. ClickZ (1/10) LinkedInFacebookTwitterEmail this Story
  • Walgreens exec discusses mobile strategies
    Rich Lesperance, director of digital marketing and emerging media for Walgreens, said members of the 18-to-34 demographic are early digital adopters who "have a higher expectation that things will be mobile and social, and that our stores and website will be seamless and connected." One way the retailer is reaching them is with an application called Print Worthy, which lets users create a "social print" of a photo with comments from friends. eMarketer (1/11) LinkedInFacebookTwitterEmail this Story
  • Paramount boldly couples Star Trek app with Super Bowl ad
    Paramount is promoting the upcoming "Star Trek Into Darkness" movie through an application that will offer a second-screen experience during the Super Bowl. Paramount designed the app on the Gimbal platform by Qualcomm Labs so that it recognizes and reacts to sounds from the telecast, which will include a spot for the movie in the second quarter of the game, allowing Trekkies to unlock content. Mobile Marketer (1/11) LinkedInFacebookTwitterEmail this Story
  AAF Spotlight 
  • Mosaic Career Fairs
    The objective of the Mosaic Career Fairs is the same as the Most Promising Program -- to connect top minority talent with leading advertising/marketing and communications companies that are seeking to hire entry-level candidates. Minorities are encouraged to participate; however, this career fair is open to everyone! Mosaic Career Fairs are free for AAF College Chapter members. The 2013 Mosaic Career Fairs will be held on Feb. 6 in New York and on Feb. 21 in Chicago. Read more details. LinkedInFacebookTwitterEmail this Story
Learn more about AAF ->Home Page  |  Membership  |  Calendar of Events  |  News  |  Job Bank

  Government Update 
  • Trade groups question Calif. AG's mobile privacy ideas
    California Attorney General Kamala Harris has riled advertisers by suggesting voluntary mobile privacy guidelines such as sending out "special notices" every time data is being collected, dropping the use of device-specific identifiers, and considering application downloads and Web browsing history as personally identifiable information subject to privacy regulation. Industry trade groups such as the 4A's, the American Advertising Federation and the Interactive Advertising Bureau are sending a letter expressing concerns that the guidelines would "extend far beyond existing legal requirements under California law" and likely affect the state's economy. Advertising Age (tiered subscription model) (1/10) LinkedInFacebookTwitterEmail this Story
The quality of a leader is reflected in the standards they set for themselves."
--Ray Kroc, member, Advertising Hall of Fame

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