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25 December 2012
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News for mobile marketing professionals

  Campaigns & Strategies 
  • Mobile experience good for much more than making sales
    Attracting sales with mobile marketing is only part of the picture, as deeper customer engagement and service are key to businesses reaping the benefits of mobile marketing, experts note. "Very often after a mobile-induced sale is made, there isn't any brand or customer relation follow up. Businesses must look into mobile tools that look after the customer, especially after a completed sale," said Chloé Marchand, commercial director of Air France KLM Singapore Indonesia Australia New Zealand. (Singapore) (21 Dec.) LinkedInFacebookTwitterEmail this Story
Report: Top 100 E-Retailers’ Email Strategies
Find out how leading e-retailers are using email to welcome new users, recover abandoned shopping carts, and grab customer attention. Learn what companies are doing right, what they can do to improve engagement, and get recommendations on how to make your emails stand out. Download the report
  Integrated Marketing 
  • NFC to get a boost from teaming of China Mobile, Orange
    In a bid to increase the speed of adoption of mobile contactless payments, China Mobile and Orange are jointly promoting interoperable, SIM-based NFC standards. Cooperation will include service model design, marketing strategy and product standards for mobile payment. "By working together with China Mobile, we hope to show that the development of a SIM-card based approach using recognized standards will be a key factor in winning over consumer confidence as NFC services become more and more prevalent over the coming years," said Thierry Millet, Orange vice president of mobile payment and contactless solutions. Telecom Asia online (Hong Kong) (17 Dec.) LinkedInFacebookTwitterEmail this Story
  • India's Saavn launches new ad platform
    Advertisers on Indian music service Saavn now have the option of using a new ad platform. The company says the service, known as IMPACT, allows brands to identify and engage listeners with exclusive access to all ad units on the Saavn website and mobile applications for a predetermined time. Digital Market Asia (20 Dec.) LinkedInFacebookTwitterEmail this Story
  Research & Metrics 
  • Internet spreading in India via mobile
    Internet usage in India is growing -- and mobile will be driving much of the increase, according to a eMarketer report. Another factor will be accelerated mobile adoption in rural areas, where most people lack Web access. eMarketer (18 Dec.) LinkedInFacebookTwitterEmail this Story
  Featured Content 

In seed time learn, in harvest teach, in winter enjoy."
--William Blake,
British poet and painter

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