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March 20, 2013
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Put your money where your market is

  Local Markets 
  • YES Network, Comcast SportsNet Washington lead RSN field
    Although the YES Network is on track to finish 2013 in the top ad spot for regional sports networks, with $73.2 million in revenue, the channel is projected to be seventh for subscriber fees with $3.20 per subscriber per month. Comcast SportsNet Washington is expected to charge the highest subscriber fee of $4.33 a month, with Fox Sports North in second, with a monthly fee of $4.26. MediaPost Communications/MediaDailyNews (3/15) LinkedInFacebookTwitterEmail this Story
  • Some viewers are upset about NY1's potential name change
    Time Warner Cable is getting some flak from the public for its plan to change the name of its NY1 regional cable news channel to TWC News, but the company is assuring viewers the new moniker doesn't signal a move away from its focus on the city's five boroughs. The name change is meant to add uniformity to Time Warner Cable's 17 local news stations and to help address the problem that "people who watch our stations, such as NY1, are loyal viewers, yet most people don't understand their connection to Time Warner Cable," according to the company. The New York Times (tiered subscription model)/City Room blog (3/15) LinkedInFacebookTwitterEmail this Story
  Campaigns and Agencies 
  • Disney Kids touts multiplatform opportunities at upfront
    Disney Kids cable networks enjoyed a strong 2012, with its flagship Disney Channel beating Nickelodeon among the 2-to-11 audience for the first time since 1995 and Disney XD tallying its 16th quarter in a row of audience increases, executives said at its upfront. This year, Disney Kids will be emphasizing multiscreen ad buys across its networks and applications, and will be trying to better target moms via Disney Radio and Disney Junior. The latter will become Nielsen-rated on April 1, according to the presentation. Advertising Age (tiered subscription model) (3/13) LinkedInFacebookTwitterEmail this Story
  • HGTV, HSN plant seeds for new retail-content partnership
    HGTV Home Outdoor Living is the name of a new initiative on HSN that features a retail component and special content. The plan for the partnership calls for HGTV personalities to make appearances on HSN to present such items as plants, lighting and garden tools. The initiative also will include original TV and online programming on both networks, as well as "digital storefronts" on an HGTV microsite and DIY information on MediaPost Communications/MediaDailyNews (3/18) LinkedInFacebookTwitterEmail this Story
  • Droga5's first work for Coke Zero ties into March Madness
    Droga5's first work for Coke Zero shows two men filling out their NCAA basketball tournament brackets at the office when they are interrupted by the boss. A narrator ensures the "bracketologists" that goofing off at work is an American tradition dating back to the Founding Fathers, who are shown in a flashback worrying about a "freshman point guard" and picking America. "It celebrates guys being guys," says Pio Schunker, Coca-Cola's head of integrated marketing communications. Advertising Age (tiered subscription model) (3/15) LinkedInFacebookTwitterEmail this Story
  Research and Report 
  • Top cable nets see 9% drop for 30-second ads in Q4
    The average cost of a 30-second TV spot in Q4 went up 5%, TargetCast is reporting based on data from SQAD's NetCosts service. However, the average unit cost for the 15 biggest cable networks for the 25-to-54 demographic in prime time dropped 9% to $17,123, likely because of a weaker scatter market. ESPN commanded the highest rate for a 30-second spot, $54,415, followed by TBS, which charged $24,040. MediaPost Communications/MediaDailyNews (3/13) LinkedInFacebookTwitterEmail this Story
  Next Gen Advertising 
  • Old Navy clicks with interactive side of Bravo's "Brad Brad World"
    Old Navy has reached a multiplatform deal with Bravo to sponsor the reality series "It's a Brad Brad World." The deal will allow the clothing chain to connect with audiences via Bravo's interactive Play Live technology on mobile phones, tablets and the Web. Old Navy also has an exclusive deal to advertise on four of the series' episodes. ClickZ (3/14) LinkedInFacebookTwitterEmail this Story
  • Other News
  Programming News 
  • New conservative cable news network is on the way
    A conservative news network is in the pipeline in the form of One America News. It's the brainchild of Herring Broadcasting -- producers of WealthTV -- and will have a content formula of straight news combined with conservative talk. WealthTV will collaborate with the conservative Washington Times in the new project, which will compete with Fox News Channel. The Wall Street Journal (3/14) LinkedInFacebookTwitterEmail this Story
  • MSNBC's Chris Hayes is shifting from weekends to weeknights
    MSNBC weekend morning host Chris Hayes on April 1 will take over the 8 p.m. weeknight spot currently held by Ed Schultz. The latter is moving to an early evening slot on Saturday and Sunday on the network. "The change is predicated on the belief that MSNBC can win a wider audience with Mr. Hayes than it did with Mr. Schultz, a champion of the working class whose bluster didn't always pair well with [Rachel] Maddow and the channel's other prime-time program, 'The Last Word with Lawrence O'Donnell,' " Brian Stelter writes. The New York Times (tiered subscription model)/Media Decoder blog (3/14) LinkedInFacebookTwitterEmail this Story
  Digital Media 
  • Twitter unveils new ad-targeting tools
    Twitter's self-serve advertisers will now be able to target consumers more effectively, thanks to new tools unveiled by the microblogging platform. All advertisers will now be able to target Twitter users by interest and by the devices they use. "Facebook had to shape its advertising offering up quite a bit before it went public, and it looks like Twitter is doing the same thing," writes Drew Olanoff. TechCrunch (3/18) LinkedInFacebookTwitterEmail this Story
  • Other News
Quality is not an act, it is a habit."
Greek philosopher

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