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November 26, 2012
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News for the advertising, media, and marcom industries

  Top Story 
  • The Griswold family returns in spots for Old Navy
    Old Navy is bringing back the Griswold family of the "National Lampoon's Vacation" movies of the 1980s and '90s for a series of five Christmas spots targeting a 25- to 35-year-old demo who remember the characters' original runs. The family headed by Chevy Chase will give the retailer an "all the way," larger-than-life quality, says Global Senior Vice President of Adult Merchandising and Licensing Michelle Wlazlo. Advertising Age (tiered subscription model) (11/23) LinkedInFacebookTwitterEmail this Story
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  Agency News 
  • Coty considers 3 agencies for PR in Canada
    Three agencies -- Hill + Knowlton Strategies, Cohn & Wolfe and Veritas -- are said to be vying for Coty's public relations account in Canada. The estimated $1 million account covers social media as well and includes brands such as Davidoff, Marc Jacobs, Rimmel and Calvin Klein. Adweek (11/21) LinkedInFacebookTwitterEmail this Story
  • Citi splits direct marketing between Havas Worldwide, Wunderman
    Citi has split its decision after a review of its direct marketing chores. Havas Worldwide won direct mail and collateral duties for Citi retail bank and credit cards, and Wunderman was assigned online advertising for the Citi banks and cards. The split business represents a loss for Wunderman, which will lay off staff members as a result. Adweek (11/21) LinkedInFacebookTwitterEmail this Story
  • TV show "iCarly" gives Birds Eye a boost
    A Birds Eye campaign that tied in with the "iCarly" television show on Nickelodeon has boosted brand engagement as well as sales of the frozen vegetables, said Brandi Unchester, senior brand manager for Birds Eye Steamfresh Vegetables. Elements of the "iCarly iCook with Birds Eye" campaign, which ran from July 9 to Sept. 9, included videos that could be unlocked with UPC codes on Birds Eye products, a sweepstakes with a grand prize of a visit to the show and ads on "iCarly" and the Nickelodeon website. MediaPost Communications/Marketing Daily (11/21) LinkedInFacebookTwitterEmail this Story
  • Other News
  Trends & Research 
  • Retailers go online to win Black Friday price war
    Big-box retailers are incorporating e-commerce into their real-world sales strategies, using real-time data analysis to ensure they're matching their rivals' promotional offers, and often applying the same discounts to their online pricing. That's good news for both offline and online consumers, although some analysts fear the move could sharply reduce the profits retailers are able to wring out of holiday-sales shoppers. The Wall Street Journal (11/23) LinkedInFacebookTwitterEmail this Story
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  Marketer News 
  • Kettle campaign calls out copycats
    A campaign for Kettle Brand makes the case that the brand was first to kettle-cook potato chips, saying other food-makers "can copy our style but they'll never have our substance." The Deutsch, Los Angeles, campaign, with print and digital elements, touts the Diamond Foods brand's home in Willamette Valley, Ore., where unpeeled potatoes have been "batch-cooked for over 30 years." Advertising Age (tiered subscription model) (11/26) LinkedInFacebookTwitterEmail this Story
  Association News 
  • 17 Tips Guaranteed to Make You More Productive at Work
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    Visit our website to learn more about this workshop and register! LinkedInFacebookTwitterEmail this Story
  • Pitch Strategy for the Team: Proven Strategies to Increase Your New Business Rate
    You are in pitches to win. And this Dec. 5 workshop in Cincinnati is about winning business. Learn how to make your competitive pitch engagements more disciplined, strategic and engaging. From pitch discovery to capabilities sessions to final pitch presentations, learn the contrarian strategies that will separate you from the pack and hook prospects in unexpected ways. From beginning to end, learn an innovative approach that will consistently increase your odds of converting the business. Learn more and register. LinkedInFacebookTwitterEmail this Story
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Top five news stories selected by 4A's SmartBrief readers in the past week.

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--Marianne Moore,
American poet and writer

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