Report: Storm slams sales at Northeast restaurants
Restaurant sales in Boston and Hartford, Conn., dropped by 33.08% and 36.22% respectively the week the blizzard dubbed "Nemo" hit the Northeast, according to Restaurant Sciences. "Our data shows that full-service restaurants were hit the hardest and do not recoup sales lost to major storms. That one week will negatively impact the first quarter and beyond," said president Chuck Ellis. PizzaMarketplace.com
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How an ice cream startup bucked the recession
Comfy Cow founders Tim and Roy Koons-McGee went all in to launch their first ice cream shop during the 2009 downturn, and the partners have since grown to three locations and launched a franchising program. Here, they outline their strategy and share their recipe for growth. QSRWeb.com
"Fresh casual" brings fast casual up a notch
Industry experts tout the fast growth of fast-casual concepts, but the real growth is coming among a handful of chains focused on what Fresh Hospitality's Matt Bodnar calls "fresh casual." Fresh casual eateries boast china, silverware and chef-driven menus at the same $8-$12 price point consumers expect from fast-casual chains, he writes. FastCasual.com
Taco Bell/ESPN college bowl QR campaign drew 225,000 scans
The college-football-themed QR code campaign from Taco Bell and ESPN attracted more than 225,000 scans, according to Snipp Interactive, which worked on the campaign. The QR codes on Taco Bell packaging allowed fans to scan to for ESPN previews of upcoming games in the series. "This campaign should serve as a testament to the value and staying power of QR codes and should serve as a case study for marketers looking to effectively leverage mobile marketing," said Snipp CEO Atul Sabharwal. Mobile Marketing Magazine
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