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January 30, 2013
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News for mobile marketing professionals

  Top Story 
  • Chase responds to customers, puts mobile first
    Mobile is at the forefront for Chase, as the bank responds to consumers' growing preference for handling their finances through their devices, said Russ Eisenman, head of mobile product marketing and partnerships at JP Morgan Chase, at the 2013 MMA Forum San Francisco. Going mobile first means having an optimized site assembled by Chase teams, which is devoted to mobile design and customer service. "We want to be sure that we are building around the mobile-first mentality," Eisenman said. Mobile Marketer (1/30) LinkedInFacebookTwitterEmail this Story
How Much Do You Really Need to Make? The Answer May Shock You
Rather than focus on what you can afford to pull out of the business to cover your living expenses, you need to focus on how much you need to earn at your business in order to afford the lifestyle you want to have. This is where the Personal Earnings Goal, or PEG, comes into play. Learn how to calculate your PEG and find out how much you really need to make.

  Consumer Engagement 
 
  • Honda campaign finds mobile is more productive for sharing
    Mobile platforms are more productive than desktop for generating shared content online, according to the results of a recent Honda video campaign. Ads appearing on Pandora and Shazam generated the highest rate of sharing, aided by the content itself, a video about an indie rock band. "Honda pushed the envelope in terms of storytelling. It was the kind of content you would generally want to see," said David Segura, CEO of Giant Media. Mobile Marketer (1/30) LinkedInFacebookTwitterEmail this Story
  • Belly enhances mobile with free samples to win new customers
    The appeal of free samples fuels Chicago startup Belly's new Belly Bites program aimed at small local businesses. Bites works in Belly's mobile rewards program, allowing businesses to highlight free samples to lure new customers instead of waiting for existing customers to build up reward points. GigaOm (1/29) LinkedInFacebookTwitterEmail this Story
The ROI of Privacy with TRUSTe Solutions
Investment in a Data Privacy Management Platform can deliver significant, positive financial returns for corporate bottom lines. The "Total Economic Impact (TEI) of TRUSTe" Study explains how Forrester Analysts calculated a 151% ROI for TRUSTe customers. Download the study now.

  Marketing & Sector Solutions 
  • Better tracking is key to e-mail marketing, say MMA event speakers
    Tracking and attribution pose the biggest challenges for mobile e-mail marketing campaigns, according to panel members at the 2013 MMA Forum San Francisco. These provide essential information that marketers can use to tailor campaigns with specific creative touches and content. But without effective tracking, the marketer can't know what type of device a consumer is using and what his intentions may be, experts note. Mobile Marketer (1/30) LinkedInFacebookTwitterEmail this Story

  Industry By the Numbers 
  • Are mobile ordering apps a must have?
    Almost 7 in 10 mobile users have placed a restaurant order using their device, while half have downloaded at least one restaurant-specific application and 55% have added a listing on a multi-restaurant application such as Yelp and Urbanspoon, according to a survey. The poll also found that discounts and loyalty points would make the majority of mobile users more likely to take advantage of mobile ordering. FastCasual.com (1/29) LinkedInFacebookTwitterEmail this Story
  • Consumers receptive to mobile marketing, warming up to m-commerce
    Mobile campaigns are credited by 17% of consumers globally with persuading them to make a purchase, according to a BuzzCity report. The firm found 3% of consumers express wariness about the security of m-payments, compared with 27% who said the same a year earlier. Almost three-quarters of mobile users cited convenience when making spur-of-the-moment purchases as an advantage of mobile commerce. M&M Global (1/30) LinkedInFacebookTwitterEmail this Story
 
  Making It Work 
  • Mobile is at the heart of sport retailer's lab
    An "amazing in-store experience" is the goal of a mobile focus at a retail lab from Canadian sporting goods retailer Sport Chek, said Michael Medline, president of FGL Sports. The lab brings a digital approach to products, staff and customer service. "Putting mobile technology in the hands of our staff helps provide a customer experience that is highly customized and interactive ... bringing branded content and product information directly to the customer in store," Medline said. MobileCommerceDaily.com (1/30) LinkedInFacebookTwitterEmail this Story
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  MMA News 
  • Webinar: How CMOs Can Succeed with Mobile Marketing
    Join iCrossing's Vice President of Mobile Rachel Pasqua and eMarketer Principal Analyst Noah Elkin as they share how CMOs can build connected brands with the mobile, always-on consumer. Rachel and Noah will draw upon ideas from their newly published book, Mobile Marketing: An Hour a Day. CMOs and their teams need to focus mobile marketing efforts on the audience first, devices second. And brands need to engage their audiences by creating connected moments across the entire purchase journey. To do so, you'll need a comprehensive framework for assessing the needs of your customers and your own business goals, and a strategic methodology for satisfying both. Don't miss this webinar to learn how to size up your mobile opportunity and the key steps that go into developing a comprehensive mobile strategy. Register today! LinkedInFacebookTwitterEmail this Story
  • Webinar: Going mobile -- Top 3 privacy tips for 2013
    Strong privacy practices are no longer optional for mobile applications. Not only are they a requirement dictated by government and app stores, but they are demanded by consumers who weigh privacy heavily in their decision on whether to engage with your app. Why should mobile privacy matter to you? Which industry regulations affect your business? What should you be focusing on in 2013 when it comes to privacy? Join Brian Wiechowski, Director of Business Development -- Mobile Solutions at TRUSTe, in a webinar that will help answer the above questions and also cover the following topics: Mobile Privacy 101: compliance, brand, and consumer engagement; State of the industry: regulation, self-regulation, and consumer behaviors' Your top three priorities for 2013: privacy policies, data collection, and consumer preference. Learn more and register for this free webinar. LinkedInFacebookTwitterEmail this Story
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Mobile Marketing Resources | Industry Directory

 
Position TitleCompany NameLocation
Marketing VP, ConsumerFluential, LLC.Sunnyvale, CA
Mobile Marketing ManagerLive Nation EntertainmentLos Angeles, CA
Sr. Marketing ManagerAmazonSeattle, WA
Product Marketing ManagerVibes MediaChicago, IL
Director of MarketingCrescent Electric Supply Co (CESCO)Dubuque, IA
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Resentment is like taking poison and waiting for the other person to die."
--Malachy McCourt,
Irish-American actor, writer and politician


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