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12 December 2012
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News for mobile marketing professionals

  Campaigns and Case Studies 
  • France's Phonitive upgrades mobile video ad interaction
    Touchalize technology from the French mobile firm Phonitive lets users interact in real time with videos to make changes, tweaking the moving images as they like. "Touchalize takes mobile touchscreen interaction -- whether iOS or Android -- to a whole new level. It will change the way people interact with brand advertising in the mobile world to the benefit of users and brands alike and it will change the way people are able to play games," said Phonitive CEO Guillaume Lemoine. Mobile Marketing Magazine (07 Dec.) LinkedInFacebookTwitterEmail this Story
  • British Airways extends mobile services to Windows 8
    British Airways customers can now access an array of features, including destination reviews, guides and flight booking, using the airline's new Windows 8 app. "Our relationship with Microsoft continues to excite because of our shared desire to innovate and use technology to explore new ways to improve the customer experience," said Richard Bowden, British Airways' digital marketing innovation manager. Breaking Travel News (06 Dec.) LinkedInFacebookTwitterEmail this Story
  Industry News 
  • Google Play store adding Bango payments
    Google's Play mobile application store will include Bango as a mobile payments and analytics option under a deal between the two companies. Bango CEO Ray Anderson notes that Google's Android is gaining market share, which means "we will see an increasing flow of developer talent and compelling content channeled through Google Play. We're expecting that operator billing from Bango will boost conversion rates and developer monetization." Silicon Republic (Ireland) (10 Dec.) LinkedInFacebookTwitterEmail this Story
  Market Trends and Research 
  • Consumer NFC awareness is up, but skepticism remains
    Although only 8% of smartphone owners are aware of their devices' NFC capabilities -- though that figure has doubled in six months -- more than half of those who are aware have made contactless payments, according to data from eDigitalResearch. Even so, "our results show that, whilst awareness of contactless mobile payments is on the increase, 30% of the consumers that we surveyed don't think that there are any benefits to the technology whatsoever," said eDigitalResearch's Derek Eccleston. Mobile Marketing Magazine (08 Dec.) LinkedInFacebookTwitterEmail this Story
  • Conference explores mobile's promising future in Africa
    With mobile the dominant form of Internet access across Africa, the recent Mobile Web in Africa 2012 conference in Johannesburg brought together a variety of players and ideas for harnessing the potential for mobile outreach on the continent. Prominent among participants was the Mobile Marketing Association of South Africa, which aimed to facilitate discussion at the event. BizCommunity.com (South Africa) (11 Dec.) LinkedInFacebookTwitterEmail this Story
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  SmartQuote 
Put a grain of boldness into everything you do."
--Baltasar Gracián,
Spanish writer


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