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October 16, 2012
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Today's Buzz 
 
  • Facebook lets some brands view users' interests
    Facebook is quietly letting some brands peek at their fans' other affinities and "likes," allowing them to tailor their content and social-advertising strategies to match their users' stated interests. That's potentially an extremely powerful tool for marketers, experts say. "If you could see what other pages your fans have liked, you could make your posts more engaging by writing about those other pages. ... We've had multiple customers request such a feature," PageLever's Jeff Widman says. Adweek (10/15) LinkedInFacebookTwitterGoogle+Email this Story
The Spredfast Social Engagement Index Report
Have you ever wondered how your corporate social programs stack up next to other companies? Spredfast has released a full view of the state of corporate social programs in the industry's first Social Engagement Index Report that defines the current state of engagement across social brands. Download the report and find out how you compare to your peers.
Network Update 
 
  • Path makes friends with Facebook, Foursquare and Instagram
    Path has updated its service to allow users to pull in updates and content from Facebook, Instagram and Foursquare. That could make the service a one-stop shop for mobile activity, helping to lure users back, Josh Ong writes. "The app's still got a ways to go before it can compete with the big guys, but it's at least on the right path," Ong writes. TheNextWeb.com (10/16) LinkedInFacebookTwitterGoogle+Email this Story
Ten mobile trends. Ten ways to win.
Download the Top 10 Mobile Predictions for 2015 to learn how you can win big in the new year by investing heavily in mobile marketing. You'll learn about the oncoming mobile technology arms race — and you'll discover the steps you must take to stay ahead of the pack.
Download now>

Ideas in Action 
  • American Family Insurance takes a targeted approach on Pinterest
    American Family Insurance decided to create a company presence on Pinterest after an analysis of what the platform would require, AFI's Michelle Wingate says. The company built its presence by creating content for the platform while integrating it with other online efforts, Wingate says. The company's greatest success on the platform came from creating content that appealed to home-improvement enthusiasts, who were responsive to the company's messages about safety and home protection. SmartBrief/SmartBlog on Social Media (10/15) LinkedInFacebookTwitterGoogle+Email this Story
  • Instagram helps brands fuse social, mobile marketing
    Brands such as Grey Goose and Taco Bell are turning to Instagram to drive consumer engagement and fuse their mobile and social media marketing efforts, experts say. The image-sharing site is easy for brands to get started with, and potentially allows them to make contact with customers while they're actually out on shopping trips. Mobile Marketer (10/15) LinkedInFacebookTwitterGoogle+Email this Story
  • Other News
Getting Paid: How to Get Customers to Pay Up
Dealing with the money isn't fun, but it's a necessary evil for staying in business. While every business has their ups and downs, the key to positive cash flow is collecting payments in full and on time to keep the cash coming in as predictably as possible. Seem impossible? Learn how these small-business owners did it.

Research and Reports 
 
  • Moms are going mobile, and marketers are rushing to keep up
    Moms are spearheading the transition from desktop social networking to mobile social networking, according to an eMarketer report, with more than 60% of moms using smartphones and one-fifth using tablets. That's driving a marked increase in moms' total social-network use but presents some challenges for marketers, who must take a holistic approach to social advertising. "Businesses that take this approach not only stand a better chance of reaching moms now, but they can prepare themselves for the inevitable usage shift that other demographic groups will make," the report argues. eMarketer (10/16) LinkedInFacebookTwitterGoogle+Email this Story
Building Workplace Trust 2015
Interaction Associates' 6th annual research study tracking trust on the job, Building Workplace Trust, is out, and more than half of employees surveyed give their organizations low marks for trust and leadership. Yet this year's findings again point to how high trust leads to better outcomes and financial results — and even boosts innovation.

The Takeaway 
 
  • Want to land your dream job? Try networking
    Some of the best job openings are never formally advertised, Debra Feldman writes. To nab one of these gigs, it's essential to actively network with current employees to find out about your target company's changing needs. "The trick to accessing these unadvertised jobs is being connected," Feldman writes. SmartBrief/SmartBlog on Leadership (10/16) LinkedInFacebookTwitterGoogle+Email this Story
  • How to strengthen your LinkedIn network
    Grab attention with a "clear and compelling" headline and make sure you provide a thorough work history to build a more powerful LinkedIn network, Lewis Howes writes. He also suggests never sending generic invitations, but personalizing them "and asking how you can help the person, or whom you can introduce them to." Entrepreneur online/The Daily Dose blog (10/15) LinkedInFacebookTwitterGoogle+Email this Story
How SDN Makes Campus Networks Better
When should agencies adopt SDN? IDC reports that SDN provides immediate benefits for government campus networks, including modernized IT infrastructures that are more agile, cost-effective, and collaborative.
Read this new IDC paper to learn more.

Social Shareable 
 
  • How to freak out guests at a Halloween dinner party
    Holiday entertainers can use these recipe ideas to gross out dinner-party guests this Halloween. "Roast tentacles," "swamp juice," marinated mozzarella "eyeballs" and finger-shaped cookies are some of the grotesque treats profiled here. Neatorama (10/15) LinkedInFacebookTwitterGoogle+Email this Story
The ROI of Privacy with TRUSTe Solutions
Investment in a Data Privacy Management Platform can deliver significant, positive financial returns for corporate bottom lines. The "Total Economic Impact (TEI) of TRUSTe" Study explains how Forrester Analysts calculated a 151% ROI for TRUSTe customers. Download the study now.

Editor's Note 
 
 
Position TitleCompany NameLocation
Customer service Representative/BookkeeperDuval Srt CoutureNew York, NY
Social Media Manager (2 positions)Airlines for AmericaWashington, DC
Click here to view more job listings.

SmartQuote 
Younger generations are all about finding their individual identities and brands that make consumers feel empowered and celebrated will gain their loyalty."
--Kerri Smith, director of mobility at iProspect, as quoted by Mobile Marketer
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 Andy Sernovitz, Editor at Large
Andy Sernovitz is the author of "Word of Mouth Marketing: How Smart Companies Get People Talking" and the fantastic blog "Damn, I Wish I'd Thought of That!" He runs WordofMouth.org, where marketers and entrepreneurs learn to be great at word of mouth marketing, and SocialMedia.org, the community for social media leaders at the world's greatest brands. He taught word of mouth marketing at Northwestern and internet entrepreneurship at Wharton.
 

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