Pepsi redesigns its bottles for the first time in 16 years | General Mills touts school, convenience growth | How2Recycle label coming to Kellogg's, Kashi boxes
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March 22, 2013
GMA SmartBrief
News for the food, beverage and consumer packaged goods industry

Company Watch
Pepsi redesigns its bottles for the first time in 16 years
Pepsi is changing the look and shape of its bottles for the first time since 1997, adding a swirled grip, shrinking the label and enlarging the logo. The rollout, which covers the Pepsi, Pepsi Max, Diet Pepsi and Pepsi Next brands, will start next month. "The longer-term view is this new design system would eventually hit all touch points beyond packaging," said Angelique Krembs, vice president of marketing for the Pepsi trademark. Advertising Age (tiered subscription model) (3/21)
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General Mills touts school, convenience growth
The General Mills Bakeries and Foodservice division said sales in schools and convenience stores are outpacing industry averages. "In the education channel, the K-12 breakfast occasion is expected to grow at double the overall channel growth rate of 2%," said General Mills senior vice president Dave Dudick. "And on colleges and universities, the collective purchasing power of students is $76 billion and rising." (free registration) (3/21)
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How2Recycle label coming to Kellogg's, Kashi boxes
Starting in April, Kellogg's and Kashi boxes will include the How2Recycle label, with detailed information about the recyclability of the packaging. Kellogg is joining 11 other companies, including Minute Maid, Clorox, Costco and Seventh Generation, in GreenBlue's Sustainable Packaging Coalition. Environmental Leader (3/21)
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Hormel wins 2 supplier awards from Wal-Mart
Hormel Foods has been honored by Wal-Mart Stores as Food Supplier of the Year and Dry Grocery Supplier of the Year for fiscal 2013. The company was Supplier of the Year the previous year. Progressive Grocer (3/21)
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Kosher offerings get upscale, innovative makeover
Chefs and food-makers are elevating kosher food, with new products including Red Velvet Macaroons from Manischewitz, matzo-based granola called Matzolah, and beef kielbasa from Newark's Real Kosher. "The demand for thoughtful, seasonal, progressive food is very high right now in the kosher world, and the bar is constantly being raised," said Moshe Wendel of Pardes kosher restaurant in Brooklyn. Daily News (New York) (3/17)
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Advertising & Marketing
CONCACAF Gold Cup taps 7Up as official soft drink
7UP is the official soft drink of the Confederation of North, Central America and the Caribbean Association Football Gold Cup, held every two years. The deal also includes Clamato, Squirt, Sunkist, Penafiel and other Dr Pepper Snapple Group brands. The CONCACAF Gold Cup will take place across the U.S. in July. (3/21)
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Retail Spotlight
Giant Eagle lowers prices and boosts donations
Giant Eagle is cutting the everyday price of about 3,000 common items by 15% and also is increasing food-bank donations by 500,000 meals. "Today's actions simultaneously provide additional value to our customers with lowered everyday prices that are here to stay and much-needed hunger relief for those who are helped by our regional food-bank partners," spokesman Rob Borella said. Progressive Grocer (3/21)
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Health & Wellness
Extra carbs in childhood could have long-term effects
Animal research seems to indicate that a high-carbohydrate diet early in life may lead to weight gain that cannot be reversed later on through dieting. "Our hypothesis has been that the introduction of baby foods too early in life increases carbohydrate intake, thereby boosting insulin secretion and causing metabolic programming that ... predisposes the child to obesity," said researcher Mulchand Patel. The study was published in the American Journal of Physiology: Endocrinology and Metabolism. (3/19)
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Study shows Mediterranean-style diet can be economical
A six-week Mediterranean-style cooking program that included providing healthy recipes and ingredients to make home meals helped study participants reduce food costs by more than half, rely less on food banks and lose weight over 34 weeks, according to registered dietitian Mary Flynn, who co-authored the study published in the Journal of Hunger and Environmental Nutrition. Flynn said the study shows it is cost-effective to include a few plant-based meals in the food budget each week. RedOrbit (3/20)
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Featured Press Releases
GMA News
Last chance to submit proposal to speak at Global Sustainability Summit
Are you a sustainability professional interested in sharing your expertise, real-world strategies and cutting-edge knowledge with your industry colleagues?

On Aug. 14-16, in Seattle, GMA and the Food Marketing Institute (FMI) will bring together retailers, manufacturers, key government officials and advocacy groups from around the world to learn together, network and seek common solutions at the 2013 Global Sustainability Summit.

Exclusively built for the food, beverage and CPG industry, this premier sustainability event will feature leading experts and change agents addressing the most pressing sustainability issues in the industry and across the globe.

In an effort to provide conference attendees with the most relevant and valuable education experience, we invite you to submit a presentation proposal to share your expertise and knowledge at the 2013 Global Summit.

Submissions are due TODAY, March 22. For more guidelines and submission details, visit the call for speakers section of the Global Summit website.

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Who's Hiring?
Position TitleCompany NameLocation
Director, Federal Affairs -- Environment, Energy & Chemicals PolicyGrocery Manufacturers Association (GMA)Washington, DC
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Certification Specialist, SQFAIB InternationalMultiple Locations, United States
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If we were all given by magic the power to read each other's thoughts, I suppose the first effect would be to dissolve all friendships."
-- Bertrand Russell,
British philosopher, mathematician and historian
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