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January 18, 2013
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Current News and Ideas for Web Developers and Marketers

  Top Story 
 
2015 State of Marketing Report
We asked marketers about their budgets, priorities, channels, metrics, and strategies for 2015. With more than 5,000 responses, we've analyzed their insights to give you a current snapshot of the state of marketing. Download Now!

  Trendwatch 
  • Privacy bill would put app users in the driving seat
    The House is considering a mobile privacy bill floated by Rep. Hank Johnson. The Georgia Democrat's "Apps Act" would require application makers to give consumers prior notice about how their data will be collected, stored and used, and would also give consumers the right to opt out of data collection and to have their personal data deleted. Adweek (1/17) LinkedInFacebookTwitterEmail this Story
  • E-mail marketers should take up new standards, expert says
    A group of 15 tech companies -- including AOL, Google, Microsoft and Yahoo -- founded an e-mail-security standard called DMARC last year in a bid to clamp down on phishing and other e-mail scams. Though wide adoption hasn't happened, some e-mail clients are now automatically flagging DMARC-compliant messages, and marketers should take note, Message Systems' Ralph Lentz says. "Marketers who ignore DMARC do so at their peril. ... Do you want your email to be the only messages in your customer's inbox not flagged as DMARC-secure?" BtoB Magazine (1/17) LinkedInFacebookTwitterEmail this Story
The Key To Positive Cash Flow
Every business is cyclical with cash flow ups and downs. The key is to find a way to keep the cash coming in as predictably as possible. Seem impossible? Well it's not. There are systems and processes that make it easier to collect the cash you've earned so your small business can grow. Learn how these small-business owners set up their businesses for success.

  Getting the Word Out 
 
  • 7 ways for B2B firms to shine on Pinterest
    Making an impression on Pinterest isn't rocket science, Monika Jansen writes. Be sure to pin your own original images alongside repins from others, create boards related to your business and add enough detail to draw in potential customers. "You want to grab people’s attention so they’re eager to see more," Jansen writes. NetworkSolutions.com (1/16) LinkedInFacebookTwitterEmail this Story
  • Some marketers cool on Super Bowl ad previews
    Some marketers say they won't be previewing their Super Bowl ads online ahead of the big day, hoping their ads will generate more buzz if they're able to genuinely surprise game watchers. Others, including Kraft, will release a teaser and save the full spot for the game. Kraft will release a teaser of the ad for its MiO Fit liquid water enhancer before unveiling the full 30-second spot during the third quarter. "We prefer keeping it a surprise for our consumers," said Doug Weekes, vice president for refreshment beverages at Kraft. The New York Times (tiered subscription model) (1/17) LinkedInFacebookTwitterEmail this Story
The IDC Market Spotlight on Network Automation and Agility
The arrival of virtualization, cloud computing, and mobility has strained data center networks—and IT staff—like never before. This Market Spotlight explains how data center network fabrics provide a foundation for automated provisioning, configuration, and management of network-based services in a new era of IT agility. Download now.

  Developer Update 
 
  • Why developers should stop building mobile apps
    The best mobile-application developers aren't just mobile-app developers, writes Jeffrey Hammond. Good mobile apps are written as omni-channel programs capable of responding flexibly to a range of contexts and delivery tools, Hammond explains. "[S]ince modern applications are composed of systems of systems, you shouldn't separate your mobile strategy from your cloud strategy or your big data strategy," he writes. Forrester.com/Jeffrey Hammond's Blog (1/17) LinkedInFacebookTwitterEmail this Story
The ROI of Privacy with TRUSTe Solutions
Investment in a Data Privacy Management Platform can deliver significant, positive financial returns for corporate bottom lines. The "Total Economic Impact (TEI) of TRUSTe" Study explains how Forrester Analysts calculated a 151% ROI for TRUSTe customers. Download the study now.

  Design Corner 
  • What does your "about" page say about your brand?
    Your website's "about" page is an opportunity to distinguish yourself from your rivals and whet potential customers' appetites for your services. This article profiles 15 creative "about" pages that communicate the necessary information clearly without being bland or uninspiring. DesignFestival.com (1/17) LinkedInFacebookTwitterEmail this Story
  Small Businesses & Entrepreneurs 
  • How Gannett helps SMBs reach local shoppers
    Gannett Digital Marketing Services now offers a range of tools for small businesses that are "overwhelmed with trying to understand how to work in a world where the consumer has become increasingly digital," says CEO Vikram Sharma. Digital-flyer tools and social discounting services can help SMBs put their promotions in front of a local and engaged online audience, Sharma says. eMarketer (1/18) LinkedInFacebookTwitterEmail this Story
 
  Association News 
  • Do you work for an award-winning interactive agency?
    If not, now's your chance. Enter the 2013 IAC Awards and prove to the world the quality of your work, recognized by your peers. Entering is easy. Simply create a Nominator Account or log in to an existing Nominator Account. Upload your creative and pick you industry and format. We'll send our judges to evaluate it based on creativity, innovation, impact, design, copywriting, and use of the medium. If you have the highest average score in your industry, you're a winner! LinkedInFacebookTwitterEmail this Story
Learn more about WMA ->WMA Homepage  |  WebAwards  |  IAC Awards  |  News  |  Resources  |  Contact us

  On Leadership 

Top five news stories from SmartBrief on Leadership this week. Want more leadership news?

  SmartQuote  
If I had my life to live over, I would perhaps have more actual troubles but I'd have fewer imaginary ones."
--Don Herold,
American humorist, writer and cartoonist


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