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January 7, 2013

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Top Story

Ads for apps on Facebook mobile perform well
Facebook's mobile application is turning into a reliable platform for ads encouraging app installs, Ingrid Lunden writes. "AdParlor found News Feed ads to be one of the most engaging and effective ad placements on Facebook's platform at the moment, with average click-through-rates of 0.5% ... and sometimes higher depending on the vertical," she writes. TechCrunch (1/4)

Developer Economics

N.J. finds new ways to incubate app development
Mobile-app development startups are becoming a prominent feature in New Jersey, the eighth-largest state for developers, according to The Conference Board data. Although other states such as California and Washington still outrank New Jersey, an Economic Development Authority incubator in the state called TechLaunch has been successful in developing companies, and New Jersey universities such as Stevens Institute of Technology, Rutgers University and the New Jersey Institute of Technology have promoted the industry with app-development contests. The Record (Hackensack, N.J.) (1/6)

Other News

The mobile wallet is poised for a big year
MobileCommerceDaily.com (1/7)

Toolbox

Google Play should hit the million-app mark in June
Google Play is expected to hit the million-application mark by June, John Koetsier writes, citing The Sociable figures. The store has also been outpacing Apple's App Store since October. "That makes sense, tying in with Distimo's numbers released in late December that suggested that Google Play was growing revenues twice as fast as Apple's app store," Koetsier writes. VentureBeat (1/4)

Regulation & Policy

Congress will weigh merits of location apps vs. privacy
Congress is expected to take up privacy issues stemming from concerns about the ability of location-based mobile applications to track users' movements. Marketers maintain the technology is necessary for them to provide coupons to consumers and for the wireless industry to monetize apps by sending relevant ads to smartphone and tablet users. The New York Times (tiered subscription model) (1/5)

Industry Spotlight

TurboTax boosts the capabilities of its mobile app
The capabilities of TurboTax's SnapTax mobile application have been expanded to apply to 88% of income tax filers using 1040EZ and 1040A forms. "You can now prepare and file your taxes with SnapTax on your iPhone or Android and TurboTax for iPad in addition to filing online. ... Mobile has become one of the key platforms where TurboTax services are available," said Jennifer Li, a spokeswoman at parent company Intuit. MobileCommerceDaily.com (1/7)

SmartQuote

If money be not thy servant, it will be thy master. The covetous man cannot so properly be said to possess wealth, as that may be said to possess him."

--Francis Bacon,
British author and statesman

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