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March 1, 2013
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News about digital retail commerce

  Top Story 
  • Gap's social media outreach puts mobile first
    Mobile is the focus of Gap's social media efforts, with smartphones accounting for 60% of all social media engagement, says Rachel Tipograph, the retailer's director of global digital and social media. "We have even tested that consumers like mobile content better, so we see higher engagement with an image produced via Instagram than an advertising asset from a traditional agency," she said at a session of the eTail West conference. Mobile Marketer (3/1) LinkedInFacebookTwitterEmail this Story
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  Online Retail Trends 
  • Luxury brands seek brides at
    Bridal search engine relaunched this week with a shopping section full of lush photos of gowns and other wedding goods for sale from upscale retailers including Bloomingdale's, Nordstrom and Saks. Luxury Daily (2/28) LinkedInFacebookTwitterEmail this Story
  • Social shopping takes hold around the globe, studies say
    Some 45% of the world's online shoppers now recommend products on social media sites, and a growing number of global consumers look to social media when researching prospective purchases, according to new studies out this week. "As an industry, we need to build consumer confidence in social shopping platforms, as well as allowing shoppers to easily share content through these channels," said Rakuten executive Bernard Luthi. The Retail Bulletin (2/28), MediaPost Communications/Marketing Daily (2/28) LinkedInFacebookTwitterEmail this Story
New Report: Reaching the Omnishopper in 2016
Eight out of ten consumers say they are better shoppers now than they were two years ago. They are researching from various sources, and are thirsty for more information. But when it comes to making the purchase, they want simplicity and trust. Learn about four strategies to win over the omnishopper in 2016. Get access to this new report from MasterCard.

  Companies in the News 
  • Charming Charlie refocuses on mobile after surge in tablet traffic
    In the past 12 months, traffic from tablets to Charming Charlie's fashion accessory retail site has doubled, now accounting for 40% of all visitors. "Now we are going to be paying more attention to the experiences and what we do with our audience on the tablets," Kim LaFleur, vice president of e-commerce at Charming Charlie, said at eTail West. (3/1) LinkedInFacebookTwitterEmail this Story
  • Other News
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  Interactive Advertising Spotlight 
  • Hotter than the Harlem Shake? YouTube SEO
    As the second-largest search engine -- with more search queries than Bing or Yahoo -- a fully optimized YouTube channel is an important component to a retailer’s comprehensive digital strategy. Recapping a recent webinar featuring renowned author Stephan Spencer, Senior Director Artemis Berry gleans 7 tips for executives to get a grip on YouTube SEO so retailers can start embracing the power and art of search engine optimization. Read more. Blog (3/1) LinkedInFacebookTwitterEmail this Story
  • How to protect your shopping cart from "patent trolls"
    A relatively new phenomenon, “patent trolls”, or patent assertion entities, are causing significant headaches for retailers across the country. NRF Senior Director for Government Relations Beth Provenzano dissects this emerging concern, whose business model focuses on buying obscure patents for things they didn’t invent and then threatening to sue companies over the technology. Read more. Retail's BIG Blog (2/28) LinkedInFacebookTwitterEmail this Story
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