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January 17, 2013
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  Top Story 
  • Should icons or text convey a consumer's privacy rights?
    Stakeholders are divided on the issue of how consumer rights should be transmitted to users -- either through text they may not read, or icons they may not understand. Consumer groups and the Application Developers Alliance support text-based explanations of privacy rights, while other industry organizations favor an icon-based dashboard. The icon side tends "to overlook some of the research that shows people do not understand what those things mean," says Consumer Action's Michelle De Mooy, who says consumers value knowledge over "glanceability." The New Republic (free registration) (1/17) LinkedInFacebookTwitterEmail this Story
  Developer Economics 
  • How social media propelled the word game Ruzzle to the top
    MAG Interactive's word game Ruzzle has been downloaded 17 million times, and it has stayed atop the App Store's rankings for weeks despite intense competition from Zynga and others. "The social media integration is absolutely fundamental to our success. During the first period after launch (spring of 2012) we were relying more on Apple's promoting the game (which they did really early on) and on word of mouth. During the course of 2012 we have tried to optimize the virality of the game" through use of Twitter and Facebook, CEO Daniel Hasselberg says. The Wall Street Journal/Digits blog (1/16) LinkedInFacebookTwitterEmail this Story
  • Other News
  Toolbox 
  • Google sets first hackathons for Google Glass developers
    Google is throwing hackathons for its enhanced-reality Google Glass project, first in San Francisco, on Jan. 28 and 29, then in New York, on Feb. 1 and 2. Developers will get a version of the titanium-frame spectacles for their $1,500 entry fee. The wearable devices will connect to Google through the cloud, allowing users to be fed audio and video information based on their interaction in the real world. CNET/Internet & Media blog (1/15) LinkedInFacebookTwitterEmail this Story
  • Other News
  Regulation & Policy 
  • Regulators update COPPA with 169 pages of new rules
    The Federal Trade Commission on Wednesday revealed a 169-page document that outlines the previously announced updates to the Children's Online Privacy Protection Act, which extend the rules to applications and games for the first time, among other changes. The updates will take effect July 1. The Hill/RegWatch blog (1/16) LinkedInFacebookTwitterEmail this Story
  Industry Spotlight 
  • Wrapp app converts free gift offers into user bonanza
    The social-gifting Wrapp application crossed the million-user mark on the strength of the holiday period, when users were sending a million gifts a week. The secret to Wrapp's success is that it works and it's not a scam, writes Sarah Perez, but is rather a legitimate way for companies to offers sampling and trials at their expense in order to reach specific target demos. "Seventy-five percent of Wrapp's users are women, with an average age of 32 to 33," Perez writes. TechCrunch (1/16) LinkedInFacebookTwitterEmail this Story
  App Developers Alliance News 
Learn more about APP ->Alliance Website  |  About the Alliance  |  Join Now  |  The Alliance Network  |  Services

  SmartQuote 
Admiration is a very short-lived passion that immediately decays upon growing familiar with its object; unless it be still fed with fresh discoveries, and kept alive by a perpetual succession of miracles rising into view."
--Joseph Addison,
British writer and politician


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