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March 20, 2013
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Location in the Language of Business

  Location Ecosystem 
  • Graftee offers paid service for location-based crowdsourcing
    Businesses and bloggers can now enroll in Graftee's new paid services to create mobile applications and Web pages to create maps for crowdsourced location data. Police in Finland are already using the service to allow residents to report trouble. It's also useful for businesses to push location-based offers to customers. GigaOm (3/19) LinkedInFacebookTwitterEmail this Story
  Industry Applications 
  • CableLabs licenses Wi-Fi app to mPortal
    CableLabs has issued a license to mPortal to distribute its Wi-Fi application, which was created in partnership with Cablevision and other members. The app includes tools to locate the best hotspot near a particular location; mapping of hotspot sites; and information about the performance and caliber of a particular hotspot. CEDMagazine.com (3/12) LinkedInFacebookTwitterEmail this Story
  • Philadelphia touts public safety as reason for 3D mapping
    Philadelphia has used light detection and ranging to map the insides of many city buildings. When combined with oblique imagery data, city officials can generate a 3D image of buildings and other areas. Public safety is a top use for the technology. "If something happened in one of the subway areas and you're sending first responders in, those first responders have transponders, you can see where they are in the model and you can help guide them," GIS Director James Querry said. Government Computer News (3/15) LinkedInFacebookTwitterEmail this Story
  • Mapping the marketing of March Madness
      
    Click on the image to enlarge map.
    The tip-off of March Madness means people will be making big money over the next few weeks; and not just the casinos or the guy in the mailroom who wins the office pool. Many companies plan massive advertising campaigns centered on the annual month of hoops mania. This post maps the regions of the country most-likely to watch the tournament and details the kind of demographics marketers use to target the most avid hoops fans. SmartBrief/SmartBlog on Leadership (3/18) LinkedInFacebookTwitterEmail this Story

  • Other News
  Business Strategy and Planning 
  • Marketers turn to geo-precision to expand customer base, sales
    Many marketers are moving beyond older methods of reaching customers and turning to geo-precision targeting, Annisa Farese writes. Geo-precision allows marketers to target a specific location of interest for customers. Other popular techniques include place-based audience targeting and geo-behavioral targeting. Street Fight (3/19) LinkedInFacebookTwitterEmail this Story
  • ESRI lets developers access a serious geo-database
    ESRI has expanded on its original Arc-GIS program for urban planning into a cloud-based system for incorporating geo-data easily into applications, Alex Williams writes. "[T]hat data gives developers ways to create apps that help us navigate using virtual tools that will soon be, if not already, more predominant than the paper maps and atlases that many of us grew up with," Williams writes. TechCrunch (3/17) LinkedInFacebookTwitterEmail this Story
  • Other News
  Industry Association News 
  • New Infographic tells New Zealand geospatial story.
      
    A new Infographic tells the New Zealand geospatial story. For a visual of the challenges and objectives of implementing spatial data infrastructures click here. LinkedInFacebookTwitterEmail this Story

  • Women in Location feature
      
    The future of location-based thinking, applications and technology as seen through the eyes of 18 women leaders. Click here for the Women in Location feature. LinkedInFacebookTwitterEmail this Story

Learn more about LBx ->What is LBx? | LBx Articles | The Location Forum | Imaging Notes | Contact LBx

  SmartQuote 
Quality is not an act, it is a habit."
--Aristotle,
Greek philosopher


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