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September 18, 2012
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Stories from the Street 
  • Hispanic Chamber of Commerce gets a visit from Mitt Romney
    Carlos Galvan, whose family has created a chain of three supermarkets, was among those who planned to attend when Mitt Romney spoke to the Hispanic Chamber of Commerce in Los Angeles on Monday. "I'm convinced that the Republican Party is the rightful home of Hispanic Americans," Romney said during the speech. In addition to other topics, Romney discussed immigration and his intention to increase trade with Latin America. CBS News (9/16), CNN/politicalticker blog (9/17) LinkedInFacebookTwitterGoogle+Email this Story
Caring for Customers 
  • Content Marketing 101
    It's OK to post information about your company on your blog, but much of your content should focus on developments in your industry. It might seem no one is reading your blog at first, but you can build an audience if you stick with it. You should post content at least once a week, but more frequently is preferable. B2C Marketing Insider (9/17) LinkedInFacebookTwitterGoogle+Email this Story
  • Are you making the most of LinkedIn's marketing tool kit?
    LinkedIn is a powerful tool for small-business owners, but not everyone puts the site's built-in marketing tools to good use, Tasha Cunningham writes. Display ads and recommendation ads are a powerful tool for SMBs, but using unpaid options such as internal mail and simple status updates can also be an effective way to build your brand. The Miami Herald (free registration) (9/17) LinkedInFacebookTwitterGoogle+Email this Story
Keeping Shop 
  • How to help workers retain their training
    For employees to put training into practice, they've got to hear the message, see visual reminders of it around the workplace, and practice acting it out in a role-playing exercise, writes Jamillah Warner, marketing coordinator at Nobuko Solutions. Other tips: Give workers a chance to use their new training on their own, and supply refresher-course training from time to time. Small Business Trends (9/14) LinkedInFacebookTwitterGoogle+Email this Story
  • 5 ways businesses crush their employees' spirits
    One way companies discourage their employees is by failing to ask for their opinions, Renee Sylvestre-Williams writes. "When employees are not given the opportunity to provide feedback on decisions that affect them, it gives them the sense that the company does not value their input," she writes. Bosses might also upset their employees by showing favoritism, indicating they don't value their workers' time and failing to provide feedback. Forbes (9/14) LinkedInFacebookTwitterGoogle+Email this Story
Managing the Money 
  • Get your customers to pay promptly
    It can be difficult to get your customers to pay on time, but there are ways to overcome this challenge, according to the Small Business Administration. Create a payment policy and think about implementing a fee for clients who pay late. If nothing else works, you might have to warn the client that you are prepared to take legal action. SCORE Small Business Success Blog (9/14) LinkedInFacebookTwitterGoogle+Email this Story
Tips & Tools 
  • 3 website-design flaws that drive away customers
    Well-designed websites are more likely to win conversions than those with less professional polish, Naomi Ruth Ganhinhin writes. Cluttered layouts, an over-reliance on Flash or just plain ugliness can scare away potential customers, Ganhinhin warns. TopTenWholesale.com (9/17) LinkedInFacebookTwitterGoogle+Email this Story
News You Can Use 
  • How the presidential candidates would handle health insurance
    Rising health care costs have concerned business owners for years now, and the implementation of President Barack Obama's health care overhaul is adding an additional wrinkle to the situation. Some think the state-run insurance exchanges, once they go into effect, could help limit the growth of health-insurance premiums. On the other hand, Mitt Romney has signaled his intention to repeal the law if he is elected. Entrepreneur online (9/14) LinkedInFacebookTwitterGoogle+Email this Story
Featured Content 
 

SmartQuote 
[W]hat's on my mind as a Latina is exactly the same thing that is on everyone else's mind -- creating jobs and the economy."
--Nina Vaca, CEO of Pinnacle Technical Resources, as quoted by CBS News
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