| News about digital retail commerce |  |
- Is your e-commerce site showing the Valentine's Day love?
Online retailers have been gearing up for Valentine's Day with big promotions, and those that follow through with a seamless buying experience are most likely to turn brief encounters into long-term customer relationships, writes marketing expert Paul Dunay. He shares seven tips for making sure your site is showing the love. Forbes
(2/13)     
| Online Retail Trends |  |  |
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- Study: Online sales spur brand fans to spend more
 Online retail's rapid growth isn't taking a big bite out of traditional merchants sales; instead, e-commerce is actually driving shoppers to spend more with their favorite multichannel brands, says a new report from PwC. "Beyond the myth and the hype, patterns are shifting, but there’s still plenty of time for retailers to get on board," says PwC executive Lisa Feigen Dugal. MediaPost Communications
(2/13)
| Companies in the News | | |
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- Dunkin' Donuts "hearts" Valentine's Day with social contest
Dunkin' Donuts is increasing social media efforts surrounding Valentine's Day, after 2011's celebration made the rollout of the heart-shaped doughnut the company's biggest product launch ever. A Twitter-based contest asks fans to tweet about their sweethearts to win JetBlue travel vouchers or other prizes. The brand is encouraging romantic picture postings via Pinterest and Instagram, using the hashtag #DDLove, and encouraging e-gift-card giving via its mobile application. MediaPost Communications/Marketing Daily
(2/13)
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| The Buzz(CORPORATE ANNOUNCEMENTS)
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| Interactive Advertising | | |
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- Two-thirds of online marketers use social ads
 Paid social media advertising is part of about two-thirds of brands' online campaigns, according to a Vizu survey. Social media also plays a role in more than half of predominantly offline campaigns. That trend is increasing the need for marketers to establish meaningful metrics for monitoring the performance of social ads, experts say. ClickZ
(2/13)
| Legislative & Regulatory | | |
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| Shop.org Spotlight | | |
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- Neiman Marcus, The Limited, and Coach are hiring
Shop.org offers a job board for professionals looking for positions in e-commerce. Recent postings include a user experience manager at Neiman Marcus, a lead graphic designer at The Limited, and an assistant project manager for global Web production and e-commerce development at Coach. View the job board.
- 3 essential truths -- golden rules to live by in the digital age
Pulling off on omnichannel approach is complex, but it has quickly become an expectation of shoppers everywhere. At Retail’s BIG Show last month, industry guru Oliver Walsh, whose creative agency has provided thought leadership for luxury fashion brands such as Tory Burch, Balenciaga and Armani, neatly outlined areas that retail executives should be planning for in this new digital reality. Walsh also explained why delivering a singular experience of your brand online and offline can no longer be an exception to the rule. Read more. Shop.org Blog
(1/15)
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More than one-quarter of consumers celebrating Valentine’s Day will make some part of their purchases online, up from 19% last year. Source: 
