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September 4, 2012

News for advertising, marketing and media professionals

Top Story

IAB certifies Univision digital for marketer confidence
IAB has given Univision Interactive its seal of approval – making it the only Spanish-language broadcaster with the nod – indicating the broadcaster's interest in developing the digital space. The seal seeks to "increase buyer control over the placement and context of advertising so marketers and agencies can build confidence in developing spending strategies," says IAB President and CEO Randall Rothenberg. Adweek (8/31)

Marketing Trends & Research

Marketers should look beyond the click to bigger data picture
Marketers need to get beyond their obsession with the click and take a more sophisticated, nuanced view of return-on-investment, writes Adam Lehman. Nowhere is this trap more evident than with new Data Management Platform, where marketers are looking at the clicks instead of "collecting, aggregating, organizing and activating consumer-related data," for a valuable, integrated view of the audience, he writes. Advertising Age (tiered subscription model)/DigitalNext blog (8/31)

Report: Smartphone users say they respond to mobile ads
More than a third of smartphone users say they have responded to mobile ads, according to an Online Publishers Association report. Ads are particularly effective at reaching the quarter of smartphone owners who have paid for digital content, with almost 4 in 5 content-buyers reporting having responded to a mobile ad, the study said. MediaPost Communications/Online Media Daily (8/31)

Company Watch

How to persuade consumers to actually use QR codes
QR codes are an attractive tool for marketers -- or at least they would be if consumers actually used them, writes Brenden Mulligan. One way to make the codes more appealing could be to integrate QR scanners into smartphone camera hardware, allowing people to "click" on QR codes simply by taking a photo. "That experience would make so much more sense to 90% of users," Mulligan writes. TechCrunch (9/1)

Agency News

Ad Club of New York launches new diversity campaign
The Advertising Club of New York's latest effort to recruit minority talent is called "I'mpart," which contains an acronym for "promote, attract, retain and train." The Ad Club's $700,000 campaign is "about talking to everybody in the business and raising the issue of diversity in our business," says President and CEO Gina Grillo. The New York Times (tiered subscription model) (9/3)

Marketer News

Marc Jacobs goes "back to cool" for future brand loyalists
Marc Jacobs is using e-mail and social media to target millennial-age females with a "back to cool" promotion that includes giveaways of backpacks filled with swag in exchange for funny school-age photos. The luxury brand hopes to develop brand advocates currently not in the market who will know and like the company in the future. "Building an online community can be very powerful," says Affluent Insights President Chris Ramey. Luxury Daily (9/4)

Showyou app launches 90-day ad trial with OMD
The Showyou application has teamed up with Omnicom Group's OMD for a 90-day test of a feature that gives marketers the ability to display ads to users of the app. Doritos, Levi's, Monster, Showtime and Mountain Dew are among the brands that were asked to take part in the trial for the app, which is available on the iPhone, iPad, Apple TV and the Web, via Facebook, Twitter and other social networks. The New York Times (tiered subscription model)/Media Decoder blog (9/2)

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Interactive Media

Starbucks e-mail campaign targets loyal customers for rewards
With an e-mail campaign, Starbucks is recruiting My Starbucks Rewards members to buy 12 drinks over 12 days to earn a $5 reward -- and attempting to get them to use the company's mobile application in the process. Members must use either the Starbucks app or card at the point of sale to be eligible. MobileCommerceDaily.com (9/4)

IAB News

IAB MIXX always sells out. Find out why.
The 2012 IAB MIXX Conference & Expo, Oct. 1-2, in New York City brings brand marketers, ad agency executives, technologists, and publishers together to explore the fusion of technology and creativity, rather than debate their power independently. Check out the just-released agenda and start making plans now to do business during the most high-powered networking opportunity of Advertising Week. The 2012 participants are 60% brand and ad agency executives and 40% VP level or above. Register now -- this event sells out early every year.

Celebrate creativity & impact: IAB MIXX Awards
Mix and mingle with advertising's most fascinating creative minds and be there to congratulate your peers and colleagues as we learn who's earned the most coveted awards in the industry -- IAB international MIXX Awards. Preview the finalists. Individual seats and tables are now available for the October 2 Gala. Technology-loving comedian Baratunde Thurston returns this year to help us define the future of media and celebrate the power of digital.

Learn more
about IAB ->

Position Title	Company Name	Location
Customer Service Representative/Personal Assistant	Alpha Resources	Nationwide, United States
Vice President, Sales Operations	Pandora Internet Radio	Oakland, CA
Sales Director, East Coast	deviantART	New York, NY
Account Executive, East Coast	deviantART	New York, NY

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