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23 October 2012
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News for mobile marketing professionals

  Campaigns & Strategies 
  • Google looks to mobile to build its presence in China
    Google is putting mobile at the heart of its attempts to make inroads in the Chinese market, citing the country's expanding mobile user base. Google's service enables the display of ads on mobile devices, including video content. The mobile ad business in China "has made very good progress so far and it is a business that is growing the fastest," said John Liu, corporate vice president of Google. Asia News Network (22 Oct.) LinkedInFacebookTwitterEmail this Story
  • WhiteWave app for Hong Kong points luxury buyers to shops
    Luxury shoppers in Hong Kong can use a new mobile application from WhiteWave Media Group to browse nearby luxury boutiques in a variety of categories. "We target both locals and tourists with an appetite for luxury goods. The simplified Chinese version of this app is specifically targeted at tourists from mainland China," said Julian Peh, group CEO of WhiteWave, which launched a similar app in Singapore in June. (Singapore) (18 Oct.) LinkedInFacebookTwitterEmail this Story
  • Other News
  Integrated Marketing 
  • Rovio, McDonald's team up to promote mobile game in China
    Rovio and McDonald's are teaming up to promote Rovio's "Angry Birds" smartphone game in China. Customers will be able to vote on which of the fast food retailer's sites will see its iconic golden arches sign turned into a replica slingshot from the game. In addition, users can gain gameplay advantages from playing the iPhone title at McDonald's locations. Business Insider (19 Oct.) LinkedInFacebookTwitterEmail this Story
  • Hyundai confident of digital, mobile campaigns
    Hyundai officials say the company placing greater faith in digital and mobile campaigns to build its brand even though it has yet to gauge its overall effectiveness. The company is looking to integrate mobile efforts with marketing on other platforms. "With digital and mobile channels allowing for greater scope for creativity and cost-effectiveness, we are focusing on taking our brand to the next level," a company spokesman said at an event. (Singapore) (18 Oct.) LinkedInFacebookTwitterEmail this Story
  • Other News
  Research & Metrics 
  • Mobile devices increasingly popular for shopping across Asia
    More than 4 in 10 shoppers in South Korea, Hong Kong and Singapore shop via their mobile phones, according to a new study by Visa. In Hong Kong, 13% of online purchases were made on phones, with an additional 11% coming on tablets. "The prevalence of smartphones and tablets translates to easier online access for consumers to retailers anytime, anywhere, and we expect to see more people browsing and shopping on-the-go as a result," said Paul Jung, Visa’s head of e-commerce solutions for Asia, Central Europe, Middle East and Africa. (22 Oct.) LinkedInFacebookTwitterEmail this Story
  • Other News
  MMA-APAC News 
  • Campaign Asia: Reading the mind of the mobile user
    Understanding consumer behaviour has always been one of the key tools in the marketer's kit. This is even more imperative now, when media-savvy consumers have proven to be more resistant to obvious marketing ploys, but appreciate thoughtful, relevant engagement, particularly when they perceive it to be of value. Read the rest of the article by Rohit Dadwal, Managing Director, Mobile Marketing Association APAC here. LinkedInFacebookTwitterEmail this Story
  • Asia smartphone apps contest
    Join the first regional smartphone apps contest in Asia! With the rapid penetration of smartphones, convergence of social media and improved networks in Asia, more and more innovative and creative mobile apps have emerged which have enhanced our lives in many ways. Don't miss this chance to have your innovative smartphone app featured and recognized amongst the best in Asia! Application deadline is 31 Oct. Follow us on Facebook. LinkedInFacebookTwitterEmail this Story
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