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January 9, 2013
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Location in the Language of Business

  Location Ecosystem 
  Spotlight on GIS 
  • Disney introduces bracelet technology to make parks even friendlier
    This spring, Walt Disney World in Orlando, Fla., will launch a program that will allow participating customers to bypass entry turnstiles and use rubber bracelets encoded with credit card data to enter and buy items inside the park. Customers also would be alerted by smartphone when certain rides without lines become available. The bracelets are part of a vacation management system called MyMagic+, which is part of a larger effort to make the park easier for guests to navigate. "If we can enhance the experience, more people will spend more of their leisure time with us," said Disney Parks and Resorts Chairman Thomas O. Staggs. The new technology also will allow Disney to track guest behavior, but observers say Disney is aware of potential privacy concerns. The New York Times (tiered subscription model) (1/7) LinkedInFacebookTwitterEmail this Story
  • Railroads work toward PTC implementation
    Railroads in Minnesota are working toward full implementation of technology that could help prevent rail accidents. Positive train control uses GPS technology to determine a train's location and can override the operator if necessary. It's a complex system that still has yet to receive federal certification. There is growing concern in the industry that the current 2015 deadline is unrealistic given the complexity of the technology. "This has never been done before," said Association of American Railroads spokeswoman Holly Arthur. St. Cloud Times (Minn.) (1/3) LinkedInFacebookTwitterEmail this Story
  • Foursquare expands data set, viewing window for brands
    Foursquare is enlarging what had previously been a three-hour window for participating merchants to view check-ins, writes Tim Peterson. The company has not announced how long the period will be extended. It is also giving Foursquare merchants more information on users even when they are not checking in to their location specifically -- for example, giving sports franchises a glimpse at check-ins to nearby bars, not just the game venue. An FAQ on the company's site anticipates privacy concerns among consumers using the Foursquare application. Adweek (12/31) LinkedInFacebookTwitterEmail this Story
  • Other News
  Business Strategy and Planning 
  • Asset location tracking has a variety of business, personal uses
    Securus' mobile tracking platform has a wide variety of uses, including finding lost pets, helping ensure the safety and security of children and monitoring assets for individuals and businesses, CEO Chris Newton says. "Our business customers include retailers, fleet management companies, and college campuses. Retail customers use our services to monitor and mitigate theft," he says. LBx Journal (1/9) LinkedInFacebookTwitterEmail this Story
  • Mobile location data will drive marketing in 2013, Verve chief says
    Verve Mobile CEO Tom MacIsaac predicts mobile location data will be central to marketing in 2013. Location tools can do more than just target people in a given area -- they could be used to target people who are adjacent to a target area or to target audience segments within that area, he says. "If you have a big online ad business, you better get ahead of the mobile curve now before it's too late. And location will be at the center of all of this; location is the new data set mobile brings to the table," MacIsaac said in this interview. Street Fight (1/1) LinkedInFacebookTwitterEmail this Story
If you want to test your memory, try to recall what you were worrying about one year ago today."
--E. Joseph Cossman,
American entrepreneur and inventor

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