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October 3, 2012
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Location in the Language of Business

  Location Ecosystem 
  • Location business intelligence helps businesses thrive
    Location business intelligence can help companies better understand how customers' location influences a business' performance, Will Kelly writes. This kind of information can lead businesses to make better decisions. Mapping software can also help sales people better understand their territory and target potential customers in their area. TechRepublic (10/1) LinkedInFacebookTwitterEmail this Story
  Industry Applications 
  • Oil platform off Kazakhstan using RFID to track workers
    Oil and gas company Agip KCO will use RFID technology to keep track of its workers on its drilling platform in the North Caspian Sea, off the coast of Kazakhstan. Ubisense sensors will be installed in doorways and corridors to read tags worn by personnel or attached to vehicles. The system will be able to locate workers and move them to safety in the event of an emergency. RFID Journal (9/26) LinkedInFacebookTwitterEmail this Story
  • GIS class helps Va. students solve real-world problems
    Students in the Geospatial Semester class at Washington-Lee High School in Arlington, Va., are putting their skills to the test as they use geographic information systems mapping software to conduct research. One student studied the environmental and demographic impact a new Metro line would have on the Washington, D.C., area. "Students who do real-life problem-solving projects that help real people become very engaged in learning because their learning has a purpose," said Ryan Miller, teacher of the class. SmartBrief/SmartBlog on Education (9/27) LinkedInFacebookTwitterEmail this Story
  Business Strategy and Planning 
  • Supply chain software incorporating more maps
    Mapping is quickly becoming a "must have" for all forms of supply chain software, Adrian Gonzalez writes. Software for tracking transportation and logistics have always used maps, but software such as Sourcemap is using maps to track raw materials and other items. However, it is important to note that maps lose their value if the data they are based on are unreliable, Gonzalez adds. Logistics Viewpoints blog (10/3) LinkedInFacebookTwitterEmail this Story
  • Mobile location targeting is not an exact science, yet
    Just because advertisers use geofencing or location targeting doesn't mean they're reaching their audience, Annisa Farese writes. Only about 15% of smartphones provide longitude and latitude location information, so targeting only addresses or ZIP codes could leave out much of a business' target market. Also, about 40% of mobile click-throughs are fraudulent, accidental or otherwise not usable, so secondary measures of a campaign are always needed, Farese concludes. Street Fight (10/2) LinkedInFacebookTwitterEmail this Story
  Industry Association News 
  • Say goodbye Where, hello Strata
    The Where Conference, the largest location technology innovation conference is no longer. As location has become a feature of almost everything, especially Big Data, the O’Reilly is folding the geodata, mapping, mobility and location aspects of the Where Conference into their Strata Conference. When you think about attending the Where Conference in the spring, think Strata instead. LinkedInFacebookTwitterEmail this Story
  • Get ready for Location Business Summit USA
    The fourth annual Location Business Summit USA, Oct. 16 to 17 in San Jose, Calif., is just around the corner. The biggest meeting place for hands-on knowledge and networking within the mobile and location industry. Continuing on from the massive success of last year’s events in Silicon Valley and Amsterdam, join the biggest and best companies in the community at the most influential LBS focused summit in the world. Secure your spot now. LinkedInFacebookTwitterEmail this Story
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There is nothing so agonizing to the fine skin of vanity as the application of a rough truth."
--Edward Bulwer-Lytton,
British politician, poet, playwright and novelist

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