Reading this on a mobile device? Try our optimized mobile version here:

January 31, 2013
Sign upForwardArchiveDonate
Knowledge for new solutions from the American Press Institute

  Top Story 
  • The Atlantic adopts new native-ad guidelines
    After drawing criticism for running a sponsored article praising the Church of Scientology, The Atlantic has adopted new guidelines for native advertising. The new rules will see native ads more clearly labeled, and include a two-stage review process. But the company won't be shying away from native units, says Scott Havens, president of the Atlantic. "We’re very bullish," Havens said. “We believe it will be the most important part of our digital advertising.” Adweek (1/30) LinkedInFacebookTwitterEmail this Story
  • Struggling Calif. paper bought by local entrepreneur
    The Palisadian-Post of Pacific Palisades, Calif., has been acquired by a local real-estate entrepreneur who's determined to turn the money-losing paper around. "Pacific Palisades is my favorite place on Earth, and the Palisadian-Post is my favorite newspaper. I have a moral obligation to make sure this newspaper arrives every Thursday for as long as I live," said the new owner, Alan Smolinisky, who says he has a decided preference for print news. Los Angeles Times (tiered subscription model)/L.A. Now blog (1/30) LinkedInFacebookTwitterEmail this Story
  • U.K.'s Guardian expands on its global audience
    The U.K.'s Guardian has implemented an increasingly global strategy, catering to a broad readership in the U.S. and, soon, in Australia. The effort builds off an early acknowledgment that two-thirds of the Guardian's total online readership is overseas, CEO Andrew Miller says. But the push into markets where the Guardian remains new means that paid online subscriptions don't make sense for now, Miller said. Nieman Journalism Lab (1/30) LinkedInFacebookTwitterEmail this Story
  • New York Post redesigning website
    Extending its bid for a more prominent digital presence, the New York Post is redesigning its website. Hard Candy Shell has signed on for the effort, after performing a similar overhaul for The New Republic. The project comes after the rival Daily News' revamped site surpassed the Post in page views. Capital New York (1/29) LinkedInFacebookTwitterEmail this Story
  • Other News
  Customer Intelligence 
  • 92.5 million people used digital coupons in 2012
    About 92.5 million U.S. shoppers used digital coupons in 2012, and slow but steady growth is expected through 2014, according to an eMarketer analysis. Digital couponing via desktop and laptop computers is now a mature industry, but the increasing use of mobile devices for couponing will continue to boost growth in coming years. eMarketer (1/31) LinkedInFacebookTwitterEmail this Story
  Media Industry News 
  • Global staff cuts hit Time Inc.
    Almost 500 global jobs will be eliminated at Time Inc., totaling about 6% of an 8,000-person workforce, as the publisher struggles with declining revenue from print advertising. About half the cuts are expected to come from offices in New York City. "With the significant and ongoing changes in our industry, we must continue to transform our company into one that is leaner, more nimble and more innately multi-platform," CEO Laura Lang said in a memo to staff. The Wall Street Journal (1/30), The New York Times (tiered subscription model)/Media Decoder blog (1/30)
  • Other News
  Case Studies 
  API News and Events 
  • Don't miss the chance to reshape your digital content business
    Join API and The Poynter Institute Feb. 28-March 1 in Washington, D.C., for Transformative Content Strategies. Led by Clark Gilbert, president/CEO of the Deseret News and Deseret Digital Media, this workshop details how news media innovators are mapping a path to the future with new tactics for growing and engaging audiences with digital content. A program highlight is the Content Model Dashboard, a tool for decision-makers to score their digital operations and determine the right areas to strengthen. LinkedInFacebookTwitterEmail this Story
Learn more about API ->Home page  |  Seminars and workshops  |  Tailored programs  |  API News  |  Donate

Any workout which does not involve a certain minimum of danger or responsibility does not improve the body -- it just wears it out."
--Norman Mailer,
American writer

LinkedInFacebookTwitterEmail this Story

Subscriber Tools
Print friendly format | Web version | Search past news | Archive | Privacy policy

    Contact API
    American Press Institute
    4401 Wilson Blvd, Suite 900
    Arlington, VA 22203
    Phone: (571) 366-1000
    Fax: (571) 366-1219
    About API
    The American Press Institute's purpose is to educate constituencies about the value of newspapers and to provide training, research and best practices for newspaper industry executives. Founded in 1946, API is located in Arlington, Va., at the headquarters of the Newspaper Association of America. The API and NAA Foundation boards voted to merge the NAA Foundation into API in early 2012. The merger was finalized on February 6, 2012, and the new organization retains the API name.

     Recent Business of News SmartBrief Issues:   Lead Editor:  Jesse Stanchak
    Mailing Address:
    SmartBrief, Inc.®, 555 11th ST NW, Suite 600, Washington, DC 20004
    © 1999-2013 SmartBrief, Inc.® Legal Information