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September 19, 2012
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Today's Buzz 
  • Twitter debuts brand-friendly profile-page updates
    Twitter has followed Facebook's lead by upgrading its profile pages, giving corporate users more control over how they present themselves to consumers. That suggests that Twitter and Facebook's monetization strategies are converging, putting the two networks on a collision course, Andrew Nusca writes. "Despite their differences, both companies are influencing each other in their attempt to find a sustainable way to use their massive, attention-grabbing digital networks to make money from users," Nusca writes. CNET (9/18) LinkedInFacebookTwitterGoogle+Email this Story
The Merge
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Network Update 
  • Tool lets marketers access Twitter's full archive
    Gnip's "historical powertrack" tool promises to give marketers and brands access to Twitter's full historical archive. That should appeal to social media practitioners hoping to learn from past efforts to whip up online buzz, although the pace at which social media has evolved might limit the usefulness of historical data, Mike Isaac writes. All Things D (9/19) LinkedInFacebookTwitterGoogle+Email this Story
Ideas in Action 
Research and Reports 
  • Study: Wine drinkers say "cheers" to social media
    Almost three-quarters of regular wine drinkers are active on Facebook, compared to less than half of all U.S. consumers, according to an eMarketer study. The rate is even higher among younger drinkers, with 86% of millennials and 81% of Generation X wine drinkers using the social site. "For brands that would appeal to millennial consumers, then, social presence makes sense," eMarketer notes. eMarketer (9/19) LinkedInFacebookTwitterGoogle+Email this Story
  • Do you believe that so-called "soft" metrics such as likes, comments and follower counts are effective measures of social media performance, and do you personally rely on them?
    No, but I still rely on soft metrics to measure performance  30.00%
    No, and I don't rely on soft metrics to measure performance  26.88%
    Yes, but I don't rely on soft metrics to measure performance  25.00%
    Yes, and I rely on soft metrics to measure performance  18.13%
  • Which do you think is more difficult: Planning a social media strategy or implementing it?
Planning it
Implementing it

The Takeaway 
  • How to craft a B2B social media strategy
    When it comes to social media, most business-to-business companies love LinkedIn -- but companies are missing out unless they're also active on other networks, John Nettles writes. A well-honed strategy uses content from one site -- a LinkedIn answer, say -- to inspire blog posts, tweets and other content across a range of networks. "Playing social networks off each other ... keeps content fresh and makes sure each network is working for the other," Nettles writes. (9/19) LinkedInFacebookTwitterGoogle+Email this Story
  • Online word-of-mouth marketing works well in Asia, experts say
    Viral, word-of-mouth and social media marketing techniques are proving valuable tools for brands hoping to win over Asian consumers, says Erik Johnson, vice president of Facebook Asia-Pacific. Asian consumers are highly engaged and socially savvy, Johnson says, which has helped brands such as budget airline Scoot see big returns on its social media efforts. "There's some complexity getting in front of the right people. ... But in terms of what they are doing, Asia is doing just as well as any other place," he adds. ZDNet (9/18) LinkedInFacebookTwitterGoogle+Email this Story

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Social Shareable 
  • Scientists gone wild
    Left to their own devices, researchers can get up to some pretty wacky things, a tendency recorded by Marc Abrahams in Annals of Improbable Research. One researcher spent months measuring the hair length of Disney World visitors; another ate a shrew to track its passage through his digestive system; and one took a lengthy trip through Europe with his shoelaces untied to monitor reactions to his disheveled state. Science blog (9/18) LinkedInFacebookTwitterGoogle+Email this Story
Position TitleCompany NameLocation
Social Media Manager (2 positions)Airlines for AmericaWashington, DC
Social Media SpecialistWhiteWave FoodsBroomfield, CO
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Featured Content 

Without attention, there can be no sale."
--Andrew Nusca, writing at CNET
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 Andy Sernovitz, Editor at Large
Andy Sernovitz is the author of "Word of Mouth Marketing: How Smart Companies Get People Talking" and the fantastic blog "Damn, I Wish I'd Thought of That!" He runs, where marketers and entrepreneurs learn to be great at word of mouth marketing, and, the community for social media leaders at the world's greatest brands. He taught word of mouth marketing at Northwestern and internet entrepreneurship at Wharton.

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