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February 27, 2013
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Location in the Language of Business

  Location Ecosystem 
  • Why location-based marketing may be right for your business
    The use of geoaware targeting and geofencing marketing strategies has more than doubled in the past year, according to location-based ad platform Verve Mobile. These strategies resulted in higher click-through rates than competing location-based marketing approaches, and were most popular with retail, restaurant and travel businesses, Verve said. Most shoppers would prefer to make purchases within a 10-mile radius, notes real-time local product search platform Milo. Small Business Trends (2/25) LinkedInFacebookTwitterEmail this Story
  Industry Applications 
  • GPS and other technology makes farming more efficient
    Farmers such as Don Batie are turning to GPS and other location-based tools to increase efficiency and productivity. Using software from Ag Leader, farmers can plant seeds in their fields and install drainage tiles with greater efficiency using GPS. "People are amazed at how farmers have progressed and changed to maximize their return," Batie said. (2/21) LinkedInFacebookTwitterEmail this Story
  • Real-time location systems gather steam in health care
    Real-time location systems are gaining traction in health care, with a global market value of $325 million, according to a presentation at a Stanford Business forum. The Department of Veterans Affairs recently awarded a $543 million contract to deploy RTLS and RFID in 152 medical centers to track medical and surgical equipment and supplies. Despite the technology's appeal, however, one expert suggests that health groups identify a clear return on investment before deploying RTLS or mobile health tools. Government Health IT online (2/20) LinkedInFacebookTwitterEmail this Story
  • Survey: Location-based services are a priority for insurers
    An Accenture survey found that 42% of insurer chief information officers rank mobility among their five biggest priorities, with 79% expecting the technology to enhance revenue. Location-based services topped the mobile-priority list of nearly half of CIOs, the survey found. "It's encouraging that companies are embracing the importance of mobility but they need to go further by identifying the top areas for mobile deployment," Accenture's Jin Lee says. Insurance Networking News (2/25) LinkedInFacebookTwitterEmail this Story
  • Other News
  Business Strategy and Planning 
  • How industry helps the government manage "tsunami of data"
    Cybersecurity may be a hot topic, but few understand the role the private sector plays in helping the U.S. government develop best practices around information sharing and safeguarding. Kshemendra Paul, head for the government’s Information Sharing Environment, weighs in from the sidelines of Esri’s FedGIS conference and details how the geospatial community is helping tackle the "tsunami of data" that must be collected, shared and protected. SmartBrief/SmartBlog on Leadership (2/26) LinkedInFacebookTwitterEmail this Story
  • The private sector's role in federal cybersecurity
    The private sector plays a key role in helping the federal government develop best practices for cybersecurity. Kshemendra Paul, head of the government's Information Sharing Environment, discussed at Esri's FedGIS conference how the geospatial community is helping tackle "a tsunami of data" that must be collected, shared and protected. SmartBrief/SmartBlog on Leadership (2/26) LinkedInFacebookTwitterEmail this Story
  Industry Association News 
  • Location intelligence infographics
    For infographics on location intelligence and location-based services, including Big Data, the application economy, business intelligence and bring-your-own-device, click here. LinkedInFacebookTwitterEmail this Story
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If you want to truly understand something, try to change it."
--Kurt Lewin,
German-American psychologist

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